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JWT Portfolio Night in Mumbai – A night to remember

28 top creative honchos of the advertising industry interacted with and evaluated portfolios of 90 young creatives

BestMediaInfo Bureau | Delhi | May 23, 2013

JWT India’s Portfolio Night brought together advertising industry’s legends and bright young creatives under one roof over an eclectic and engaging evening at JWT’s Mumbai office on Wednesday, May 22, evening.

JWT India’s Portfolio Night 11 saw the advertising industry’s top 28 creative honchos interacting and evaluating portfolios of 90 young creatives. Each creative chief met with three aspiring creatives to assess each of their portfolios and share feedback.

“It was wonderful to see 90 bright, young minds unleashing their creativity with the legends of Indian advertising. It was a spectacular evening well-conceived. JWT India hosted Portfolio Night with a view to give back to the industry and to recognise and guide aspiring young creatives carve a career for themselves,” said Colvyn Harris, CEO, JWT South Asia. “I would specially like to thank my phenomenal team at JWT who have worked tirelessly and put in their best to create this wonderful event. Our ‘Eye-Opener’ campaign has been very well received both online and offline and I would like to thank the industry for coming together to make it a success.”

The 360 degree campaign was a phenomenal success. The popular myths were crowd-sourced from the young advertising community who participated by tweeting their myths on advertising. JWT Mumbai developed those thoughts across social media, posters, TVCs, outdoor and radio spots. Students whose tweets have been picked will be given prizes. The entire campaign can be viewed on http://www.facebook.com/portfolionightmumbai11

The judges were welcomed into the JWT Mumbai office where Portfolio Night’s ‘Eye-Opener’ theme was brought alive across various elements such as atrium drop-downs, posters on advertising terminology and innovative merchandising across the office. Caricatures of each of the creative directors adorned their respective judging stations transforming the JWT office into a vibrant and colourful venue. The evening was electric; and was marked with great food, great music and great industry camaraderie.

List of Creative Directors at Portfolio Night 11, Mumbai (in alphabetical order): Abijit Awasti, Ogilvy & Mather; Amit Akali, Grey; Arun Iyer, Lowe & Partners; Ashish Khazanchi, Publicis; Bobby Pawar, Independent; Carlton D’Silva, Hungama Digital Services; Deepa Geethakrishnan, Lowe; Josy Paul, BBDO; Karl Gomes, Fanatics; K.B. Vinod; Komal Bedi, Rediffusion Y&R: Malvika Mehra, Grey; Manish Bhatt, Scarecrow; Piyush Pandey, Ogilvy & Mather; Prasanna Sankhe, Hyphen; Prasoon Joshi, MacCann Worldgroup; Raj Kurup, Creativeland Asia; Raj Nair, BMB India; Ramanuj Shastry, Infectious Advertising; Sagar Mahabaleshwarkar, Bates; Sam Ahmed, Rediffusion Y&R; Santosh Padhi, Taproot; Satbir Singh, Havas; Senthil Kumar, JWT; Sonal Dabral, DDB Mudra; Swati Bhattacharya, JWT; Tista Sen, JWT; Vikram Gaikwad, Creativeland Asia; Debu Purkayastha, JWT; Nandita Chalam, JWT; Priya Pardiwalla, JWT.

Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. While the evening has been called “speed-dating for creatives”, it’s really much more than that. In the eleven years since its inception, Portfolio Night has grown to be a global event, reaching creative hubs in every continent in an evening where the best of the present meet the best of the years to come. Now in its eleventh year, Portfolio Night brings together thousands of young creatives, hundreds of creative directors, dozens of City Hosts around the world, and a select few Global Sponsors, all in a “one night only” event across the planet.

There were two sponsors for Portfolio Night globally, including in India, this year:

  • iStockphoto which offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, videos and audio tracks. Using the most advanced search in the business, customers download a file every second from a collection of more than ten million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out more than $1.7 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.
  • VCU Brandcenter: Originally named VCU Adcenter, the VCU Brandcenter is the United States’ premier graduate programme for the business of advertising and marketing communications. It was the first programme of its kind to combine business-oriented communications strategy and brand management tracks with a creative programme for art directors, copywriters and creative technologists in a business setting. Brandcenter graduates work at the best advertising agencies in the industry, such as TBWA/Chiat/Day, Wieden + Kennedy, and CP+B, and on the client side for some of the world's most iconic brands like Google, Apple, Nike and Coca-Cola.

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