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Hindustan Times increases focus on Gurgaon with ‘Gurgaon Special’

The launch is supported by multi-media campaign that affirms HT’s positioning to Gurgaon residents through the tag line “Your Gurgaon, Your Voice”

BestMediaInfo Bureau | Delhi | May 24, 2013

Hindustan Times, Delhi-NCR's No. 1 daily in terms of readership (IRS 21.83 lakh till 2012, Q4), has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon.  The special product for Gurgaon, which greeted residents last Friday morning, started off with a massive survey of Gurgaon’s residents, asking them about their opinion on all the issues that count to them. The responses highlight the problems that beg to be addressed- safety, sewage, power, water, roads and traffic in their city. And that is where Hindustan Times’ Gurgaon special intends to contribute – by doing in-depth stories on the various issues that affect the lives of the citizens, and helping take them to their natural conclusion.

The efforts go beyond the printed newspaper. A special dedicated website has also been launched with the new edition of Gurgaon’s HT – www.htgurgaon.com., which will not only have more stories and information but also be a platform where the residents can share their views, suggestions and comments about this ongoing project to make their city truly world class.

"Hindustan Times has been the voice of Delhi for the last 89 years. With the city's expansion into Gurgaon and Noida, we've gone ahead and expanded our presence in these newer areas to fully cover them  and seek to give our readers a flavour of the entire national capital region. The renewed focus on Gurgaon is a step towards helping the city realize its potential," said Sanjoy Narayan, editor-in-chief, Hindustan Times.

Shantanu Bhanja, Business Head and Vice-President Marketing, HT Media Ltd, said, "Gurgaon, as we all know, is a city of the future. Its breathtaking growth in the past decade has been awe-inspiring. Hindustan Times' increased Gurgaon focus bears testimony to the growth the city has witnessed. Our Gurgaon-focused approach, in which we will take up news stories and issues that matter to the residents of Gurgaon, will benefit both readers and advertisers."

The Gurgaon Special has been launched with a multi-media campaign that affirms HT’s positioning to Gurgaon residents through the tag line “Your Gurgaon, Your Voice”.


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