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Hindustan Times celebrates third ‘No TV Day’ on June 1, 2013

The initiative invites Mumbai to switch off TV and spend time with family and friends through a wide range of activities lined-up by HT Mumbai

BestMediaInfo Bureau | Mumbai | May 31, 2013

This Saturday, June 1, HT Mumbai celebrates NO TV Day, a unique, popular and inclusive initiative which started as an HT programme but has gone on to become a people’s movement in Mumbai. In its 3rd year, HT NO TV Day invites Mumbai to switch off TV and celebrate quality time with family and friends through a wide range of activities specially put together for them by HT Mumbai.

Mumbai’s 2nd largest English Daily, Hindustan Times has organized a plethora of activities on No TV Day across the city. The activities range from science, sports and art workshops for kids, baking and dance workshops, painting competition, heritage rides, exclusive discount deals with around 54 restaurants in the city, to helicopter rides to name a few. There is a little something for everyone across ages and communities.

Many partners have come on board too - these include organizations like Malaysian Airlines, burrp! Lakme salon, Hamleys, Nehru Planetarium, Canvas laugh factory to name a few.

An integrated media plan was rolled out last week to reach out to both readers and non-readers via print, radio, outdoor and digital. In just 1 week, 72,000 fans were added to the No TV Day Facebook community taking the total strength to 3.2 L fans. On May 28th, the strong buzz about the initiative on Twitter resulted in the #onnotvdayiwill trending as the No.1 topic both nationally and worldwide.

This year Hindustan Times plans to create the longest Human chain at Carter Road Promenade, Bandra to support the cause of a Greener Mumbai and invites Mumbaiites to step out of their homes and join the cause.

Ranjani Krishnaswamy (Head of Marketing -West), Hindustan Times, said, “ NO TV Day came from the urge to create a Unique day that Mumbaiites can celebrate, that grows to become an annual calendar event. No TV Day is not an “Anti- Television” campaign, but one that celebrates life, experiences, family & friends.”

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