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GEC Watch: Star Plus overtakes Max again

Life OK, Sony and Star Plus are the only gainers as TAM updates its digital universe post Phase 2 of digitisation in Week 19 of TAM 2013

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GEC Watch: Sony slips to No. 6 for the first time

GEC Watch: Star Plus overtakes Max again

Life OK, Sony and Star Plus are the only gainers as TAM updates its digital universe post Phase 2 of digitisation in Week 19 of TAM 2013

BestMediaInfo Bureau | Delhi | May 16, 2013

publive-imageWith the updated digital universe of TAM 2013 post Phase 2 of digitisation, Star Plus, Life OK and Sony Entertainment Television have witnessed a jump in their GRPs in Week 19 of TAM 2013. Star Plus has again taken a lead over Max in the sixth week of IPL6. Max remains stable at 224 GRPs this week.

According to TAM viewership data sourced from TAM subscribers for Week 19 (May 5 - May 11) for the CS 4+, HSM markets, Star Plus remained the distant leader among Hindi general entertainment channels followed by Zee TV at No. 2. Sony has overtaken Colors with a margin of 1 point. SAB and Life OK retained their No. 5 and No. 6 positions, respectively.

By adding 8 points in Week 19, Star Plus has strengthened its leadership among Hindi general entertainment channels. The channel registered 232 GRPs this week (last week 224).

Zee TV remained stagnant this week with 174 GRPs (last week 175).

In a week when TAM updated its digital universe, Sony Entertainment Television added 12 points to take a lead of 1 point over Colors. At No. 3, Sony garnered 166 GRPs (last week 154).

Colors also remained stable with 165 GRPs (last week 166).

SAB TV recorded 130 GRPs (last week 131).

Life OK gained maximum 21 points with the updated digital universe post phase 2 of digitisation. The channel recorded 123 GRPs this week (last week 102).

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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