GEC Watch: Colors returns to No. 2 after 12 weeks, shares slot with Zee TV

In Week 21 of TAM, Star Plus stays on top with a distant margin; Life OK adds 8 points on the back of Mahadev

BestMediaInfo Bureau | Delhi | May 30, 2013

Colors has made a comeback to the No. 2 position after 12 weeks. The channel shared the second spot with Zee TV in Week 21 (May 19 - May 25) of TAM 2013. Official broadcasters of IPL6, Sony Max and Sony Six, witnessed a fall in ratings by 25% and 37% respectively in the last week of IPL that included play-off games except the final match. Max dropped to 170 GRPs in Week 21 (5 games) from 229 GRPs in the previous week (11 games). Sony Six recorded 40 GRPs this week against 64 GRPs in Week 20.

According to TAM viewership data sourced from TAM subscribers for Week 21 (May 19 - May 25) for the CS 4+, HSM markets, Star Plus stayed at the top with a big margin from Colors and Zee TV. Sony remained at No. 4 followed by SAB at No. 5 and Life OK at No. 6.

By adding 4 points in Week 21, Star Plus increased its lead margin over the next GECs. The channel fetched 238 GRPs this week (last week 234).

Colors which returned to No. 2 position after 12 weeks added 10 points, recording 184 GRPs (last week 174).

Zee TV retained its viewership at 184 GRPs this week (last week 184).

Sony Entertainment Television went below 150-mark at 149 GRPs this week (last week 152).

SAB TV recorded 135 GRPs (last week 132).

Life OK grew by 8 points and closed the gap with SAB. The channel recorded 130 GRPs this week (last week 122).

Info@BestMediaInfo.com

Info@BestMediaInfo.com