Focus Circle bags creative duties for ICA

The mandate includes formulating an integrated marketing approach for internal and external communication, ATL and BTL activities

BestMediaInfo Bureau | Delhi | May 16, 2013

Focus Circle, the creative arm of Focus, has bagged the creative mandate of Institute of Computer Accountants (ICA), in a multi-agency pitch. Focus has been mandated to execute the entire brand initiative. The scope of work for ICA being diverse in nature, the agency will be looking after the strategic planning and designing for ATL and BTL activities.

NK Shyamsukha, Chairman, ICA, said, “With the growing number of applicants for training in IT education segment year on year, there is a need for identifying appropriate training solution providers across various courses in this category. ICA, being one of the oldest organisations, delivers training on Computerised Accounts, Banking, Finance and Taxation. It wants to create a distinct identity for taking the brand to the next level. Focus came to us with a fresh and effective approach to reach a wider set of target audience. And we look forward for a successful association with them.”

The primary objective of ICA behind hiring a new creative communication agency is to break the clutter and build the ICA brand distinctly. The responsibility will also encompass strategising to educate and increase the awareness amongst the aspiring students to boost admission inquiries for their programme.

ICA has worked with Metamorphosis and Ogilvy in the past.

Suchinto Tarafdar, Branch Manager, Focus Circle, Kolkata, commented, “We are really enthusiastic on working on this mandate as it gives us an opportunity to work with a niche segment on a national level, adding another feather in our cap. Our team has already started working on the strategy for the brand campaign for ICA and are looking for a long standing association with the brand.”

ICA is considered one of the leaders in computer accounts and finance education nationwide with their of top notch training centres across the country offering the widest range of IT training programmes. Having trained over 2 lakh students and with presence across 450 centres and more than 50 placement offices across India, ICA provides specially designed training programmes that suit every student's requirement.

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