Digital commerce market to grow 33% to reach Rs 62,967 cr by 2013

The IAMAI-IMRB report finds that Online Travel comprised a majority 71 per cent of the entire digital commerce pie in 2012

BestMediaInfo Bureau | Delhi | May 7, 2013

The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 per cent to reach Rs 62,967 crore by end-2013. This is according to the latest Digital Commerce Report by the Internet and Mobile Association of India (IAMAI) and IMRB International.

Source: IAMAI-IMRB International

The report finds that while Online Travel, which includes booking rail, air, bus tickets, hotel accommodations and tour packages comprised a majority 71 per cent of the whole Digital Commerce pie in 2012, E-tailing, which includes purchases of various consumer products/services such as electronics, apparel, footwear, jewellery, home & kitchen appliances, consumer durables, furnishings, constituted 16 per cent of the overall share.

Financial Services, which include services such as paying insurance premiums and renewals, paying utility and mobile bills, trading shares and securities amounted to 6 per cent of the overall share. B2B and B2C Classifieds (jobs, matrimony, car, real estate, etc.) contributed 5 per cent, whereas other online services such as online entertainment ticketing, online food delivery, buying discounts/deals/vouchers, etc., constituted 2 per cent of the overall digital commerce market in 2012.

Source: IAMAI-IMRB International

According to the report, the online travel industry has on an average grown by 32 per cent from Rs 14,953 crore in 2009 to Rs 34,544 crore in 2012 and is estimated to grow by another 30 per cent to Rs 44,907 crore by the end of December 2013. The E-tailing category has grown from Rs 1,550 crore in 2009 to Rs 6,454 crore in 2012. This category is estimated to grow by 55 per cent and cross 1Rs 0,000 crore by the end of 2013.

Financial Services market was valued at Rs 2,886 crore in 2012 and is expected to grow by 25 per cent and reach to Rs 3,607 crore by the end of 2013. According to the report, Classifieds market has seen a significant growth and has reached Rs 2,354 crore in 2012. Classifieds as a category has grown at a CAGR of 45 per cent growth from 2009 and is expected to grow by another 30 per cent to Rs 3,061 crore by 2013.

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