Contract ropes in Ashish Chakravarty as NCD

A highly awarded creative professional with over 20 years of experience, Chakravarty is known for creating some of the biggest brands in the country. He succeeds Ravi Deshpande who left the agency recently

BestMediaInfo Bureau | Mumbai | May 15, 2013

Ashish Chakravarty

Contract Advertising today announced the appointment of Ashish Chakravarty as its National Creative Director. A highly awarded advertising creative professional with over 20 years of experience, Chakravarty is known for creating some of the biggest brands in the country. He succeeds Ravi Deshpande who has left recently to pursue his own endeavour.

Chakravarty will be directly responsible for all creative output for Contract across all its verticals, which include mainstream advertising, iContract, Designsutra and Core Consulting. He will work closely with the senior creative team which includes Juju Basu, Kapil Mishra, Amod Dani, Kaushil Roy, Azazul Haque and Raymond Patel (Rayo) to provide the best solutions for Contract's clients, brands and team.

Chakravarty has moved from McCann Worldgroup, Delhi, where he was the Creative Chief. As part of his role, he has led the McCann team to many successes across the brands he has worked on and several award winning pitches and campaigns. He has grown McCann Delhi to the 3^rd biggest single agency office in South Asia and amongst the top two awarded agencies in Delhi.

“I am delighted to have Ashish join Contract as NCD. He is one of the most awarded and sought after creative professionals in the country. His experience of working with the best brands across agencies and his line-up of award winning work will bring in a huge value add to Contract and its clients. I welcome him back to Contract and look forward to him partnering me and Rohit Srivastava, Chief Strategy Officer, and the senior management team to deliver on our creative vision,” said Rana Barua, Chief Operating Officer, Contract Advertising.

Before joining McCann, Chakravarty was with Contract where he was part of the team that won Contract its first Silver Pencil, and made it the top internationally awarded agency in Delhi. He has also worked with Euro RSCG, TBWA, and JWT where he started his career.

“Contract has always had an iconic creative leadershsip, and I am conscious of the very large shoes that I am stepping into. So, naturally, I am excited with this opportunity to lead and shape the creative product of the agency from here on. I believe that when people with diverse talents and skills engage meaningfully and intensely, they create the truly unexpected and wonderful. Having worked with both Rana and Rohit in the past, I am confident that we are on our way to make Contract a very exciting place for creatives and clients alike,” said Chakravarty.

In the course of his career, Chakravarty has worked with some of the leading brands in the country which include Nescafe, Dabur, Coca-Cola, Unicef, SAIL, ONGC, NIIT, Domino's, JK Tyre, Fortis, Mastercard, IREO and Nestle to name a few. He is credited with winning close to 150 national and international awards across categories and brands. He has served as jury at Spikes, Adfest, Clio and Goafest.

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