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Carat bags media mandate of News Nation TV channel

A high voltage media campaign is scheduled to go on air soon and the creative mandate is being handled by McCann Erickson

BestMediaInfo Bureau | Delhi | May 9, 2013

News Nation, a comprehensive news channel of new India that focuses on the truth of the story and aims to deliver unadulterated news, has confirmed the appointment of Carat Media Services as its media agency. The account was won in a multi-agency pitch with some of the major agencies participating.

Shailesh Kumar, CEO of News Nation, said, “The channel is keen to set the gold standard in the field of news delivery and expert views. News Nation will never be known for sensationalism or masala news like many others of our ilk today. Instead, our sights are focused on producing sensible news for the intelligent viewer. To this end, News Nation has already made sizeable investments on the technology and talent front.”

A high voltage media campaign is scheduled to go on air soon and the creative mandate is being handled by McCann Erickson.

Vidhu Sagar, Executive VP, Carat Media, said, “We believe in the proposition being put forth by News Nation wholeheartedly. It’s a responsible news channel for the sensible viewer and our media approach is also similarly aligned to connect the brand message with its chosen prospect most effectively. We shall endeavour to do this with the help of all pertinent media platforms, including television, print, digital, OOH as well as activation.”

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