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Big Magic ropes in actors Varun Badola and Rajeshwari Sachdev

They will act as Mentors for the Big Fame Star property and actress Sara Khan will play host

May 10, 2013:

Big Magic, Reliance Broadcast Network’s regional general entertainment channel for the Hindi-speaking heartland of Central India, has roped in popular television actors Varun Badola and Rajeshwari Sachdev as mentors for its upcoming property, Big Fame Star. Joining them will be television actress Sara Khan who will be seen hosting the show on Big Magic. The youth talent hunt, which will penetrate to the grassroot level to present a platform to superstar aspirants, kicked off auditions across 15 markets in Uttar Pradesh on May 4 and is all set to witness the first phase of mega auditions among shortlisted contestants from Moradabad, Saharanpur and Meerut on May 9, 2013.

As mentors, Badola and Sachdev will join Anup Soni and Tisca Chopra who are judges on the show. During the auditions, the mentor-duo will be responsible for grooming and training the contestants, as well as judging them thereafter in order to close in on the finalists who will feature on Big Fame Star. Sara Khan, who joins the quartet as host for the show, will be seen guiding the contestants as their friend and support.

Following the first phase of mega auditions will be two more phases wherein more contestants will be selected from 12 additional markets across Uttar Pradesh – with Aligarh being the next city to witness their youth’s rise to fame. By the time the three phases of auditions draw to a close, the mentors will have shortlisted 16 contestants who will be able to take their dreams of superstardom to another level through weekly challenges and rounds that will be featured on Big Fame Star.

Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network, said, “Big Fame Star is a multi-faceted talent hunt which aims to penetrate to the deepest level to unearth some of the most gifted youth in Uttar Pradesh.”

This move ensures the best programming mix to its audiences, as Big Magic gears up for phase II of digitisation with RBNL’s recently launched consumer awareness campaign ‘Samajdhari se Chune, Apna Set Top Box’. After an extremely successful roll-out of the campaign across the four metros, it now extends across 38 cities in DAS phase II. The 12-week campaign launched on April 1 has been designed to empower consumers with information on digitisation.

PR@BestMediaInfo.com

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