Big FM increases ad rates by 20-30%

The hike comes on the back of enhanced network performance and delivery, leading to higher market demand from advertisers 

BestMediaInfo Bureau | Mumbai | May 27, 2013

Reliance Broadcast Network today announced a 20-30 per cent increase in advertising rates on its FM network 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets. The decision to increase rates comes on the back of enhanced network performance and delivery, leading to higher market demand from advertisers, both retail and national.

Ashwin Padmanabhan, Business Head, 92.7 Big FM, said, “Big FM stands amongst the leading radio networks of the country. Our product mix, ability to innovate, solutions approach and unparalleled reach have enabled us to cater to almost 1,800 clients on a monthly basis. It is now time to consolidate, while ensuring the aural experience is of best quality. This price correction will ensure that the core product and promise remain relevant to the audiences while delivering optimum value to the advertisers.”

Big FM has always offered cutting-edge content, some of which include Yaadon Ka Idiot Box with Neelesh Misra, BIG Memsaab featuring RJ Karisma Kapoor and Chef Rakesh Sethi, the Big Cricket Samrat with Harsha Bhogle, interstitial Aktor calling Aktor and more. With this move we maintain the right balance between content and advertising and we want to maintain a threshold ER, while ensuring inventory is maintained at a healthy level and revenues see adequate growth.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com