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Big CBS Love to bring ‘Friday Evenings with Oprah’

The best episodes from the highest rated talk show in American history, ‘The Oprah Winfrey Show’, will start airing every Friday at 8 PM from May 10

BestMediaInfo Bureau | Delhi | May 9, 2013

Big CBS Love, the English GEC for urban audiences, has lined up a special treat this summer – ‘Friday Evenings with Oprah’. The weekly special will include the best episodes from the Daytime Emmy Award winning programme, The Oprah Winfrey Show. The multiple award winning television personality will once again be seen on Indian television with the best hand-picked weekly specials around the themes of relationships, weight loss and health, most shocking stories, celebrity specials and the Oprah spectacular finale, starting May 10, 2013 at 8 PM.

The idea behind these specials is to club together theme based shows which are topical in nature each month. Ensuring they resonate with audiences, the shows touch on a wide variety of topics from relationships, intimacy, sex, why men cheat, how foolproof is your marriage and more. Also being shown will be some of The Oprah Winfrey Show's most shocking stories, including an abusive husband caught on tape, a six-year-old chained in a closet and tortured by his own family, and the story of a 28-year-old woman who has had 26 plastic surgeries.

The celebrity specials will see Richard Branson, Ricky Martin and many others appear on the show before Oprah's farewell spectacular which will mark the close of ‘Friday Evenings with Oprah’.

Anand Chakravarthy, Business Head, Big CBS Networks, said, “It is a delight to bring back a personality like Oprah Winfrey to television screens. With this weekly special, we aim to provide our viewers with wholesome entertainment and touch upon universal themes which are sure to strike a chord with audiences. Oprah is an icon to millions and we are confident our viewers will appreciate our efforts to bring them the best of the most popular talk show. At the same time, it is an exciting opportunity for marketers and advertisers to connect with their target audiences.”

This programming innovation reaches out to audiences in line with Reliance Broadcast Network’s consumer awareness campaign ‘Choose Your Set Top Box Wisely’, which has been designed to empower consumers with information on digitisation, while also offering distribution partners an opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL’S marketing infrastructure and will be promoted across television, radio, cinema, digital, outdoor, on-ground and road shows.

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