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Ajay Chandwani appointed Chairman, DMA Echo Awards India

Full alliance status accorded to DMAi for International Echo Awards

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Ajay Chandwani appointed Chairman, DMA Echo Awards India

Full alliance status accorded to DMAi for International Echo Awards

BestMediaInfo Bureau | Mumbai | May 31, 2013

publive-image Ajay Chandwani

DMAi (Direct Marketing Association: India) has named Ajay Chandwani, Director, Percept Limited, as Chairman of DMA Echo Awards India 2013. He is a member on the Board of Governors of DMAi, and was Co-Chair for the maiden DMAi Convention.

DMA is the world's premier body of marketing response professionals in the USA and has since extended to over 40 countries including India in the form of DMAi. The Echo Awards of DMA USA are the gold standard worldwide in marketing response and cover creativity, effectiveness and innovation. The Echo Awards are now in India. This year DMA US has accorded full alliance status to the DMA India awards programme.

Entrants in DMAI Echo India this year get a unique benefit: all entrants get into DMA International Echo Awards at no extra cost which is a saving of $495 or approx Rs 26,000 per entry. Further, all Gold winners in India will go into the semi-final round of Echo International thus bypassing the shortlist round there.

Sanjiv Swarup, Director, DMAi, said, “We are proud to have Ajay chair the very prestigious awards programme once again and welcome his continued support. We are confident that he will once again rope in an equally prestigious jury comprising client side marketers and agency side leaders. Ajay's familiarity with the awards process will help in strengthening DMAi Awards and Recognition programmes.

Chandwani said, “Marketing response is the most crucial metric for effectiveness of a campaign. Clients and agencies are today hard pressed to deliver effectiveness in every campaign spend with so much pressure on return of investment. The DMA Echo Awards recognises and rewards creativity in effectiveness and innovation in response strategies. This is why both agencies and clients worldwide value the Echo Awards so much in the crucial direct and digital domains.”

Commenting on DMAi, Chandwani said, “It's good to have DMAi champion the cause of Response Marketing in India through its access to Indian and global thought leaders in strategic marketing. Through the Annual Marketing Convention planned for June 4 and 5 at the Leela in Mumbai and subsequently the Master Classes and Interactive sessions planned in Engagement Marketing, Cyber Safety and Ethics and Big data Management and Analysis, DMAi will be doing the Indian marketing fraternity proud in these specialised spheres.”

DMAi Awards has seen participation from leading direct and digital marketing professionals directly or through their agencies. These include participation from Abbot International, Aviva Life Insurance, Bausch & Lomb India, Birla Sun Life Insurance, Levi Strauss & Co, LG Electronics India, Lodha, Max New York Life, Netmagic, NSE, PepsiCo, Reckitt Benckiser, Samsung Mobile, Shoppers Stop, Sony Music, Symantec Software Solutions, SynApp Solutions, Tata Consultancy Services, Tata Motors Commercial Vehicles, Tata Nano, Trent and Tupperware to name a few.

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