A+E Networks|TV18 elevates Sangeetha Aiyer as VP & Head Marketing

She will oversee all marketing verticals of the joint venture – both consumer and trade – in addition to providing strategic and marketing solutions for the History TV18 channel

BestMediaInfo Bureau | Mumbai | May 13, 2013

Sangeetha Aiyer

A+E Networks|TV18 has announced the promotion of Sangeetha Aiyer as Vice-President and Head Marketing. She will oversee and supervise all the marketing verticals of the joint venture – both consumer and trade – in addition to providing strategic and marketing solutions for the History TV18 channel.

Commenting on Aiyer's elevation, Ajay Chacko, President, A+E Networks|TV18, said, "Sangeetha has consistently played the role of a key growth driver for History TV18. Her strong brand marketing acumen has ensured that History TV18 got the required traction and also contributes positively towards the factual entertainment genre growth. Her expertise is key to further strengthening and expansion of the A+E Networks|TV18 portfolio.”

Ritu Kapur, Programming Head, A+E Networks|TV18, said, “Sangeetha's out-of-the-box marketing strategies have helped position History TV 18 distinctly in the factual genre. From the power packed launch, to the innovations on social media and the online buzz with The Greatest Indian and the inventive campaign for Pawn Stars and Bollywood @100, Sangeetha has ensured that History TV 18 is always on a dynamic high.”

Speaking on her elevation, Aiyer said, “It's a privilege to be part of the fabulous team at A+E Networks I TV18. Personally, it has been a fascinating journey since the launch of the channel History TV18. We all have given our best efforts in launching and sustaining the momentum of growth for History TV18. I'm happy about my new role and I believe that the coming times are going to be immensely challenging and exciting.”

Aiyer has over 14 years of experience in brand management, content planning and activations. Prior to joining Network18 group, she was associated with brands like Times Television Network, Arvind Mills, Star India and Reliance Media Network.

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