Zee News network launches B2B agency activations

The news network's outreach programme across various advertising agencies is aimed at showcasing its 100-million viewership milestone

BestMediaInfo Bureau | Delhi | April 29, 2013

Zee News Ltd has initiated B2B agency activations in the top 10 advertising agencies of New Delhi and Mumbai. Various activities are being conducted with the objective establishing Zee News Ltd. as India's largest news network.

The activations aim at creating a top-of-the-mind connect to engage with buyers, planners and decision makers with various interesting engagement activities like A to Z Contest, Dart Game, Message Board and Zee-Malgamation representing the cultural and lingual diversity where Zee News Limited is present in.

Zee News Ltd has always remained in the forefront of the Indian electronic media industry and touches the lives of 100 million viewers. It is thus instrumental in positively changing the way people think and significantly empowering India.

Rohit Kumar, Marketing Head, Zee News, said, “With Zee News Ltd reaching out to 100 million people, we decided to celebrate our achievement with various agencies across India. With B2B agency activations we aim to tap into the minds of decision makers to build intellectual and emotional commitment to our brand.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com