Ten Sports extends Tour de France rights for 4 years

The broadcaster has acquired the rights for all forms of free-to-air and pay television, DTH and IPTV transmission, pay per view and VOD for the Subcontinent except Sri Lanka

BestMediaInfo Bureau | Delhi | April 26, 2013

Ten Sports has announced that it has acquired broadcast rights for Tour de France till 2016 for the Indian subcontinent. Ten Sports has acquired from Amaury Sport Organisation the rights for all forms of free-to-air and pay television, DTH and IPTV transmission, pay per view and VOD. Ten Sports will be exclusive rights holder in the Indian subcontinent with the exception of rights being shared with the pan regional broadcaster Eurosport in Sri Lanka.

Speaking on the acquisition, Atul Pande, CEO of Ten Sports, said, “We are proud to be associated with an event as esteemed as Tour de France, especially at a time when it is having its 100^th edition in 2013. This long-term relationship with Tour de France will bring in much delight to our viewers who crave high adrenaline bicycle racing.”

The 2013 Tour de France is scheduled to start on June 29, 2013, in Corsica, in the city of Porto-Vecchio. The island will host the first three stages. Corsica is the only metropolitan department which the Tour has never passed through and the organisers wanted to combine the 100th edition of the Tour with its first ever visit to Corsica.

The 2013 Tour De France includes a total of 21 stages in the race, covering a total of 3,360 kilometers (2,088 miles). The Tour will be the first to be completed only on French soil for decades. It will feature a final set of stages which have been described as "spectacular", including three Alpine stages in the last week along with a time trial. These include a double ascent of l'Alpe d'Huez, the first time the Tour will feature a double-climb of this scale. There will be seven flat stages, five hilly stages, six mountain stages (with four summit finishes), two individual time trial stages and one team time trial stage. The Tour will finish at dusk in Paris.

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