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TELiBrahma enables Sandesh to go live on mobile

The Gujarati newspaper’s enriching visual recognition technology 'Sandesh Smart' will bring interactivity to static print pages

BestMediaInfo Bureau | Delhi | April 23, 2013

TELiBrahma, a leading mobile advertising solutions company specializing in augmenting real world context with digital engagements, has announced its partnership with Sandesh to bring interactive print content live on readers’ mobile. The augmenting of editorial content will be across all editions of Sandesh, a widely read Gujarati newspaper. Sandesh Smart will be an enriching visual recognition technology for the publishing house.

By integrating augmented reality, Sandesh will be the first and only Gujarati daily to bring interactivity to static print pages with 3D models, videos, slideshows, social media connect, links to download content and emphasise the importance of connecting print publications with digital engagements through mobile.

“This partnership will allow static print content come live on readers’ mobile,” said Parthiv Patel, MD, Sandesh. “It will definitely add excitement to print content; we see a great opportunity for brands to leverage the same. TELiBrahma has helped us develop a robust application with one of the best user experience.”

PR Satheesh, Principal, TELiBrahma, commented, “We are extremely excited to partner with Sandesh, one of the leaders in the print media space, and we believe this will add tremendous value to their readers. Sandesh Smart app powered by Point of TELiBrahma is a way to connect physical world with exciting digital engagements.”

Info@BestMediaInfo.com

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