Sony Max gets Mumbaikars grooving to 'Jumping Jhapak'

Initiates activations in 14 cities as part of its fun and innovative IPL 2013 marketing blitzkrieg

BestMediaInfo Bureau | Delhi | April 9, 2013

Sony Max, the official broadcaster of IPL 6, is making sure it is showbiz from the word go. As part of its innovative marketing, Max has rolled out a complete plethora of marketing initiatives involving active participation from viewers in 14 cities like Mumbai, Delhi, Kolkata, Bangalore, Pune, Hyderabad, Chennai, Mohali, Jaipur, Lucknow, Kanpur, Indore, Ludhiana and Ahmedabad.

The broadcaster recently announced its marketing campaign for the Pepsi IPL 2013 called 'Sirf Dekhneka Nahi' where it roped in popular choreographer Farah Khan to create three unique signature dance moves for the campaign, namely, for a four, a six and a wicket. To see the nation grooving to these three dance steps, Max is going all out to enthral its viewers with massive interactive and engaging activations in these 14 cities.

This weekend there was a huge buzz in Mumbai as Max came to the city to bring the Pepsi IPL 2013 fever to them. Huge housing society activations were witnessed with activities outside Kandivli Thakur village, outside Cafe Coffee Day, Lokhandwala Oshiwara and Carter Road, Bandra, which engaged even women and children and ensured wholesome family entertainment through the day. With the aim of popularising the signature Pepsi IPL 2013 dance moves and making them a sensation, Max took the activity a notch higher and gave the audience a chance to showcase their talent at video booths which were set up at Oberoi Mall, Goregaon, giving them a chance to win exciting goodies. The channel plans to leave the nation in a trance dancing to the tune of the Pepsi IPL 2013.

Leaving no stone unturned to make the Pepsi IPL 2013 a huge success. Max also targeted public places like Infinity2 Mall, Malad, Infinity Mall Andheri and Bandra Bandstand where surprised onlookers participated along with dance flash mobs. This activity was intended to encourage the crowd to join in, participate in the dance and learn the dance moves.

Gaurav Seth, Marketing Head, Max, said, “Keeping in mind the crux of our campaign, we plan to upscale our activations for this season of Pepsi IPL and take it to the next level. We had an exceptional set of activations planned for Mumbai. These ground activations will further reiterate and strengthen the thought 'Sirf Dekhneka Nahi, by encouraging the audience to participate in the dance to join in and celebrate every moment of the game from wherever they are throughout the tournament.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com