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POY celebrates 25 years of innovation

The winners of Product of the Year India will hold the title for a period of one year starting April 1, 2013 till March 31, 2014

POY celebrates 25 years of innovation

The winners of Product of the Year India will hold the title for a period of one year starting April 1, 2013 till March 31, 2014

BestMediaInfo Bureau | Mumbai | April 3, 2013

As Product of the Year celebrates over 25 years of its existence, the Product of the Year India 2013 winners were awarded for the best innovations in consumer products last month in Mumbai at a glittering event with Nandan Nilekani as the Chief Guest.

The awards were preceded by a panel discussion that debated the arguments of Jugaad vs Innovation with the intent of bringing some of the Indian challenges to the forefront and carving a clear direction and roadmap for India, to not only become truly innovative but also be reckoned globally. The panel included Ganesh Natarajan of Zensar, Alyque Padamsee, Prof Anil Kumar Gupta, Justin Sargent of Nielsen, and Ranjan Mallik of Erehwon. The session was moderated by Charulata Ravi Kumar, CEO, Product of the Year India.

The winners of Product of the Year will hold the title for a period of one year starting April 1, 2013 till March 31, 2014.

This 100 per cent face-to-face independent survey done by Nielsen across 18,000 respondents in 23 markets in India is the largest survey of its kind. The intensive Nielsen-Product of the Year survey also goes beyond the voting to understand consumer choice parameters and potential by identifying preferred product features, evaluating purchases and switch intent, understanding purchase criteria.

“Product of the Year has become a very powerful tool for marketers in just three years. Our promise of a substantial impact of Product of the Year on winning products is now being corroborated by our winners of Product of the Year 2009, 2010, 2011 and 2012. It is a unique platform that recognises, rewards and celebrates product innovation,” Charulata Ravi Kumar.

Product of the Year is the global consumer recognition standard that celebrates, champions and rewards the best innovations in consumer products done through an independent consumer survey in 32 countries for over 25 years.

Charulata Ravi Kumar said, “The power of Product of the Year to drive sales is in the methodology. The winners are determined by using the largest ever survey in product innovation. It is a recognition and validation that consumers can trust – particularly in an era of spin and over claim. It's because it is 'by the people, for the people' – that it offers consumers a genuine aid to finding the best new products.”

Mike Nolan, Global CEO, Product of the Year Management, UK, said, “It’s a truly win-win platform for all because it allows consumers to evaluate the innovations and helps manufacturers to raise the overall benchmark of innovation in consumer products.”

Christian LeBret, Founder of Product of the Year, commented, “There are of course differences in the winners of Product of the Year around the world but there is one common theme – innovation with relevance. You need more than just good ideas to deliver innovation in a number of categories across such a vast country as India; you need organisation, determination and inspiration driving the core philosophy of the company.”

Here’s what some of the winners had to say:

“Winning the Product of the Year has helped us increase market share” – Satyaki Ghosh, Director Loreal; POY winner

“In an era where consumers are inundated with choices, the Product of the Year title is a meaningful difference” – Subhash Chand, Director Marketing, SC Johnson; POY winner

“Consumer delight is in the heart of whatever we do.  We are very excited about the Title and we want to use in mass media and tell the consumer of the award that we have won” – Nilanjan Mukherjee, Head of Marketing, ITC; POY winner

List of POY winners 2013

Category Company Name Product Name
Cooking Mediums & Edible Oil Kamani Oil Industries Pvt Ltd Riso Ricebran Oil
Packaged Water Viiking Corporations Pvt Ltd. Viiking Life
Anti Ageing Category Modicare Ltd Modicare Essensual30 Anti Ageing Range
Women's Face Wash/Scrubs L'Oreal India Pvt. Ltd.  Garnier Pure Active Neem Face Wash
Fairness L'Oreal India Pvt. Ltd.  Garnier Light 3 in 1  Fairness Facial
Travel & Holiday Planner/Advisor Le Travenues Technology Pvt Ltd. iXiGO Trip Planner
Non-Alcoholic Beverage Carlsberg India Pvt. Ltd Tuborg Zero
Deodorants Vini Cosmetics Pvt Ltd. Fogg
Dishwash/Utensil Cleaners Jyothy Laboratories Ltd. Exo Dish Shine Round
Hair Care L'Oreal India Pvt. Ltd.  Garnier Fructis Long & Strong Shampoo & Conditioner
Body Toning Service VLCC Health Care Ltd. VLCC Vtron CTS
Sanitaryware & Bathroom Fittings Cera Sanitaryware Limited Cera Single Lever Faucet
Notebooks/Stationery Ballarpur Industries Ltd. BILT Notebooks
Soft Drinks Danone Narang Beverages Ltd. B'lue
Table Spreads Zydus Wellness Ltd Nutralite with Omega-3
Sweeteners Nirma Ltd. Nutrasweet Range
Alcohol/Beer Carlsberg India Pvt. Ltd Tuborg Beer
Online Travel Agency Cleartrip Private Limited Cleartrip Mobile
Sun Block/Face Care ITC Limited Vivel Cell Renew Fortify + Repair Face Moisturiser
Body Slimming & Toning Products VLCC Personal Care Ltd. VLCC Shape Up Slimming Oil
Air Conditioners Infiniti Retail Ltd. Croma Portable AC
Water Heater A O Smith India Water Heating Pvt Ltd. AO Smith HSE-SBS-015 & HSE-SBS-025
Reward Points/Loyalty Programmes PAYBACK India PAYBACK
Body Lotion Ratnasagar Herbals Pvt Ltd Joy Honey & Almonds Body Lotion
Oral Care GSK Consumer Healthcare Ltd. Sensodyne Toothpaste
Hair Colour L'Oreal India Pvt. Ltd.  Garnier Color Naturals Small Pack
Men's Face Wash ITC Limited Fiama Di Wills Aqua Pulse Destressing and Brightening Face Wash
Hand Wash Future Consumer Enterprises Limited Sach Handwash
Men's Moisturiser L'Oreal India Pvt. Ltd.  Garnier Men PowerLight Sweat + Oil Control Fairness Moisturizer
Packaged Foods Tata Chemicals Ltd. Tata I-Shakti Unpolished Dals Range
DTH Tata Sky Ltd Tata Sky+ HD
Life Insurance HDFC Standard Life Insurance Company Limited  HDFC Life Smart Woman Plan
General Insurance ICICI Lombard ICICI Lombard Complete Health Insurance
Mobile Internet (Dongle) Tata Teleservices Ltd Tata Docomo Photon

 

Info@BestMediaInfo.com

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