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NatGeo peeps inside the ‘Emergency Room’ in association with Medanta

A first of its kind initiative by a TV channel and a hospital, the series takes viewers inside the most critical and life altering moments in an ER

BestMediaInfo Bureau | Delhi | April 10, 2013

National Geographic Channel, in association with Medanta Hospital, is set to present a special series titled ‘Emergency Room’. The series will showcase the dramatic and heart wrenching episodes that take place within the walls of a hospital.  Shot inside the Emergency Room of Medanta, the series will encompass the story of doctors and hospital staff that work relentlessly to defeat death and heal sickness as well as the emotional tale of the ailing patients looking for a medicine or a miracle to save them.

This association brings forth the immense medical expertise of Medanta, marrying it with the innovative programming of Nat Geo. The show has been shot with 25 cameras rolling 24x7 capturing the diligent efforts by doctors, nurses, surgeons and paramedics alike as they face the never-ending queue of people who need immediate medical attention. From the anticipation and anxiety in the Emergency Room, to the humour and sadness in the Recovery Room, the series will look beyond a hospital’s flashing blue lights and present the real picture of life in the medical world.

Keertan Adyanthaya, Managing Director of National Geographic Channel and Fox International Channels, said, “It is our endeavour at Nat Geo to showcase knowledge, with an ideal mix of curiosity, for our audiences. We are pleased to be associated with Medanta Hospital which provided unprecedented access to the otherwise restrictive world of medicine. We feel that everyone one who steps into a hospital has a story to tell – from doctors and staff to patients. Through Emergency Room, we wish to showcase the humanity amidst syringes, medicines and drips. We are very excited about the series and are sure that it will make viewers rethink their perspective on life.”

Dr Naresh Trehan, Chairman and Managing Director, Medanta, speaking about the association, said, “We are extremely delighted to be associated with the National Geographic channel. There is a whole different side to an Emergency Room that we would like the world to see. As doctors we too live through the smiles and tears of our patients, striving to make them healthier and feel better. Hospital interactions create an atmosphere which is charged with a plethora of emotions running high. Through this series we aim to demystify the trepidation that surrounds the very concept of a hospital.”


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