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Leo Burnett, Ramesh Deo Prod. get In-Book honours at D&AD Awards 2013

The Asian charge was led by Japan with 26 In-Book and Nomination honours followed by Singapore with 16 In-Book and Nomination honours

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Leo Burnett, Ramesh Deo Prod. get In-Book honours at D&AD Awards 2013

The Asian charge was led by Japanese creatives which scooped 26 In-Book and Nomination honours, while work from Singapore garnered 16 In-Book and Nomination honours

BestMediaInfo Bureau | Delhi | April 23, 2013

publive-imageTwo campaigns from Indian agencies took In-Book honours at the 51st D&AD Awards which were judged at London's Olympia by 200 global advertising and design creative leaders. Work by Ramesh Deo Production for Nike and Leo Burnett Mumbai for McDonald's are the two campaigns that will feature in the D&AD Annual 2013 – a collection of the best advertising and design work from around the world.

'Nike - Bleed Blue' by Ramesh Deo Production for Nike has been selected for Use of Music for Film Advertising.

'Happy Sparrows' by Leo Burnett Mumbai for McDonald's Hardcastle Restaurants was chosen for Packaging Design.

In total there were 614 D&AD In-Book and Nomination awards given to work in this year's D&AD Awards. At this stage – before Yellow Pencils have been awarded, which takes place in June 2013 – McCann Erickson Melbourne leads the pack with its work for Metro Trains ('Dumb Ways to Die') scooping 14 In-Book and Nomination plaudits.

There was a crop of awards too for 4Creative's 'Meet the Superhumans', The Martin Agency's 'Clouds Over Cuba' for The JFK Presidential Library & Museum, R/GA's Nike+ FuelBand, each of which got six awards from the juries. Work from AlmapBBDO (Getty Images' 'From Love to Bingo') and Ogilvy Brasil (Claro's 'Road Letters' got five awards apiece.

Tim Lindsay, Chief Executive of D&AD said: “The 2012 D&AD Awards were disappointing for Indian agencies, with no work gaining In-Book recognition. However, the 2013 Awards has seen a modest return to form for Indian creative.”

Japanese creatives scooped 26 In-Book and Nomination honours, while work from Singapore garnered 16 In-Book and Nomination awards at the 51st annual D&AD Awards. The awards were amongst 64 gained by campaigns and projects from across the South East Asian region. There were 10 Nomination Awards (of which 7 came from Japan).

Singapore's Work was the most awarded from across Asia, scooping 8 In-Books and Nominations, while and Dentsu Tokyo took 7 honours at the Awards.

In-Book refers to work that will be included in the Fiftieth D&AD Annual which will be published in September 2013.

Nominations refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil, one of the most prestigious awards for creativity anywhere in the world.

Yellow Pencils will be awarded to work that is judged to be the best in the world, selected from projects that receive a Nomination during judging. The Yellow Pencils are one of the most recognised and coveted awards for creativity anywhere in the world. Yellow Pencil winners will be announced at the Awards Ceremony on June 12, 2013.

 Black Pencils are awarded to work that is not just considered the best in the world in its category, but for pieces of design or advertising that have fundamentally changed the rules of the category.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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