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Goafest 2013: Mindshare walks away with 10 Media Abbys

There was no Grand Prix this year. There were a total of 46 Media Abbys given away including 6 Gold, 16 Silver and 24 Bronze

BestMediaInfo Bureau | Goa | April 5, 2013

46 Media Abbys from 124 shortlists including 6 Gold, 16 Silver and 24 Bronze but no Grand Prix. This is the metal tally for Media Abbys this year that were given away this evening at Goafest 2013 at the Zuri White Sands in South Goa.

Mindshare again led the tally with 10 medals including 3 Gold, 6 Silver and 1 Bronze but couldn’t repeat the last year’s Grand Prix win. The agency bagged one Gold medal for Best Use of Cinema for its campaign ‘30 seconder to 3 hour’ for Fair & Lovely cream. It won another Gold for Best Use of Branded Content for ‘5.2 Years of Brand Content Interactions in just 6 Months’ for Axe Deodorant. Mindshare’s campaign ‘Kissanpur - Where Tomato Ketchup Grew Tomato Farmers’ for Kissan Ketchup won a Gold for Best Use of Mixed Media.

Other Gold winners were Starcom MediaVest Group, Interface Business Solutions and Milestone Brandcom. SMG won the Gold for Best Use of Digital Display Advertising for Samsung’s campaign titled ‘Who needs a remote control?’ while Interface Business Solutions won a gold in the same category for its campaign ‘Hyper Personalization- The world's first, CRM powered, personalized, display campaign’ for Tata Docomo. OOH specialist agency Milestone Brandcom won the Gold for Best Use of Outdoor and Ambient Media for its campaign McSpiceFest for McDonalds.

In terms of medal count, Mindshare was followed by Maxus with 6 medals and Lodestar UM and Madison with 5 medals each.

GOAFEST MEDIA ABBY AWARDS 2013
SUMMARY OF METALS TALLY
Sr No Name of the Agency GOLD SILVER BRONZE TOTAL
1 BBDO Proximity India 2 2
2 DDB Mudra Group 1 1
3 Ignitee Digital Services Pvt. Ltd. 1 1
4 Interactive Avenues Pvt. Ltd 1 1 2
5 Interface Business Solutions (I) Pvt.Ltd 1 2 3
6 Lodestar UM 2 3 5
7 Madison Media -Pinnacle 1 4 5
8 Maxus 1 5 6
9 McCann Worldgroup 1 1
10 Mediacom Communications Pvt. Ltd 1 1
11 Milestone Brandcom 1 1
12 Mindshare 3 6 1 10
13 Mindshare Srilanka 1 1
14 Omnicom Media Group 2 2
15 Starcom Mediavest Group 1 1 2 4
16 Vizeum India 1 1
Grand Total 6 16 24 46

Winners of Media Abby Awards 2013

AGENCY NAME Brand Caption Title AWARD
BEST USE OF TV
Mindshare Surf Excel Surf Excel " Nanhe Bacche" Bane "Nanhe Farishtey" SILVER
Lodestar UM Tata Docomo The Big Story BRONZE
Maxus Center Fruit Centerfruit Khaoge Toh Laplapaate Reh Jaaoge BRONZE
BEST USE OF CINEMA
Mindshare Fair & Lovely Cream 30 seconder to 3 hour GOLD
Madison Media - Pinnacle Bournville A Fine Dark Duet BRONZE
Mindshare Lifebuoy Handwash Chintoo - The Reel Hero SILVER
BEST USE OF NEWSPAPERS AND MAGAZINES
Madison Media - Pinnacle Cadbury Oreo Dear Dad BRONZE
Mindshare Kissan Ketchup KISSANPUR-WHERE PRINT SEEDED A NEW WAY OF LIFE SILVER
Mindshare Lifebuoy Handwash CHINTOO'S LIFEBUOY ADVENTURES BRONZE
BEST USE OF OUTDOOR AND AMBIENT MEDIA
Milestone Brandcom Mc Donalds Mc Spicefest GOLD
BEST USE OF SPECIAL EVENTS & STUNTS/LIVE ADVERTISING
Madison Media - Pinnacle Cadbury Dairy Milk When Roshgulla Turns Chocogulla BRONZE
BBDO Proximity India Gillette The Everyday Soldier Movement SILVER
Starcom Mediavest Group Samsung Galaxy Note ll Samsung sparks a New Guinness World Record SILVER
BEST USE OF RADIO
Maxus YouTube Visual Radio! SILVER
Starcom Mediavest Group Samsung Metro 2252 Let's Chat ! BRONZE
Vizeum India MTV Unplugged TV Show TV Show gets distributed on the streets using Radio!!! BRONZE
BEST USE OF SPONSORSHIP
Madison Media - Pinnacle Cadbury Dairy Milk Kaun Banega Crorepati SILVER
Starcom Mediavest Group Samsung Samsung House BRONZE
Lodestar UM Coca-Cola Coke Studio BRONZE
BEST USE OF BRANDED CONTENT
Mindshare Axe Deodorant 5.2 Years of Brand Content Interactions in just 6 Months GOLD
BBDO Proximity India Gillette The Everyday Soldier Movement SILVER
BEST USE OF DIGITAL SEARCH (seo and/or sem)
Interface Business Solutions (I) Pvt. Ltd. Bajaj Finserv Lending Search Account- The world's first account information on search BRONZE
Interactive Avenues Pvt. Ltd. ebay India There's always a first time at eBay SILVER
Maxus Fiat The Advantage Of Disadvantage BRONZE
Interface Business Solutions (I) Pvt. Ltd. Tata Docomo My Account on Google Search- Account services redefined BRONZE
Interactive Avenues Pvt. Ltd. Book My Show HOUSEFUL! BRONZE
BEST USE OF  SOCIAL MEDIA
Ignitee Digital Services Pvt. Ltd. Viacom18 Motion Pitctures Gangs of Wasseypur BRONZE
Maxus Tanishq My Expression- Product Research= Marketing Campaign BRONZE
BEST USE OF  DIGITAL DISPLAY ADVERTISING
Starcom Mediavest Group Samsung India Who Needs A Remote Control? GOLD
Maxus Royal Stag Smallest Ad Unit- Makes it Large BRONZE
Interface Business Solutions (I) Pvt Ltd Tata Docomo Hyper Personalization- The world's first, CRM powered, personalized, display campaign GOLD
BEST DIGITAL CONTENT CREATION STRATEGY
Mindshare Axe Deodorant 5.2 years of Digital Content Viewed in just 6 months! SILVER
Mindshare Boost By the people, for the people SILVER
Maxus Nokia Asha 200 World's First Reality Show on Mobile BRONZE
Omnicom Media Group Bebeautiful BeBeautiful- Giving a million Woman a Space they call their own BRONZE
BEST USE OF DIGITAL AS A MEDIUM
Mindshare AXE Deodorant 5.2 years of digital content viewed in just 6 months! SILVER
Madison Media - Pinnacle Cadbury Dairy Milk Eclairs League of Xtra Ordinary Gentlemen BRONZE
BEST USE OF MOBILE MEDIA
Mediacom Communications Pvt. Ltd. Pampers Pampers- "Mobile Dai" SILVER
McCann Worldgroup Cheaters Cross-connection SILVER
Omnicom Media Group Wheel One Missed Call BRONZE
BEST USE OF MIXED MEDIA
Lodestar UM Tata Docomo The Complete Story SILVER
Mindshare Kissan Ketchup Kissanpur - Where Tomato Ketchup Grew Tomato Farmers GOLD
SPECIALIST CATEGORIES -YOUTH MARKETING
Lodestar UM Coca - Cola Coke Open Happiness BRONZE
SPECIALIST CATEGORIES -PROBONO MARKETING
Lodestar UM Coca - Cola Support My School SILVER
DDB Mudra Group Rotary Eye Bank Play God BRONZE
SOUTH ASIA CATEGORY - BEST USE OF MIXED MEDIA
Mindshare Srilanka CloseUp Closeup Arrives in Srilanka BRONZE

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