GEC Watch: Hit by IPL and distribution, Colors touches a GRP low

Zee TV also goes below 200-mark as Star Plus continues to lead the pack in Week 14 of TAM 2013

BestMediaInfo Bureau | Delhi | April 11, 2013

With IPL 6 kicking off in Week 14 (March 31 - April 6) of TAM 2013, Hindi general entertainment channels have begun losing eyeballs. Coupled with the ongoing distribution problems on Hathway and GTPL networks across the country, Colors has touched its lowest GRPs in recent years losing 35 points. At the same time, IPL activation seems to be working well for Star Plus which has been able to hold viewers and registered a marginal decline of 7 points.

According to viewership data sourced from TAM subscribers for the CS 4+, HSM markets, Zee TV lost 22 GRPs while Sony lost 11 points but still overtook Colors to grab the No. 3 position.

IPL activation seems to be working well for Star Plus with the popular actors of shows on the channel giving away 'Nayi Soch Award' for innovative cricketing skills in every IPL match. The channel has lost minimum points in Week 14, registering 284 GRPs this week (last week 291).

By losing 22 points in Week 14, Zee TV has gone below the 200-mark recording 185 GRPs (last week 207).

Sony Entertainment Television overtook Colors to become the No. 3 channel despite losing 11 points. The channel fetched 164 GRPs this week (last week 175).

Colors was the worst affected channel hit by both IPL and distribution problems on Hathway and GTPL. The channel registered its lowest GRPs in recent years at 156 (last week 191).

SAB TV was the second most hit channel after Colors losing 23 points. The channel is now at 136 GRPs (last week 159).

Life OK has recorded 110 GRPs this week (last week 119).

Info@BestMediaInfo.com

Info@BestMediaInfo.com