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CNN-IBN & IBN7 line-up special programming for IPL 6

Cricketainment goes live on CNN-IBN while IBN7 kicks-off IPL coverage under Cricket Ka Mahayudh

April 1, 2013:

The electric mix of cricket and entertainment is back with the sixth season of India’s very own Twenty20 cricket league. IPL 6 promises to be the most competitive ever as all nine teams are more evenly balanced than ever to battle for the ultimate glory. As always, CNN-IBN and IBN7 are ready to give their viewers the most comprehensive coverage of this sporting spectacle with its line-up of special programming called Cricketainment and Cricket Ka Mahayudh.

The CNN-IBN team of some of India’s most experienced sports journalists will be joined by well-known experts of the game such asHarsha Bhogle, Sanjay Manjrekar, Aakash Chopra, Anil Kumble, Shishir Hattangdi, K Srikkanthtogive the viewers the sharpest and most precise analysis of every game in the tournament.

The sixth season of Cricketainment began its innings on CNN-IBN from Mar 30 which will continue till the end of the tournament on May 26. The coverage will be divided in two stages:

1.     Pre-Tournament:

Four half-hour special shows with Harsha Bhogle, Sanjay Manjrekar and Aakash Chopra, highlighting and analysing the strengths and weaknesses of all teams.

Timings: Mar 30 - Apr 2, everyday @ 7:30 PM

2.     During Tournament:

Daily analyses of all 76 matches peppered with expert views and detailed discussions.

Timings: Apr 3 – May 26 @ 7:30 AM & 7:30 PM on weekdays

Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN Lokmat, said,“With every passing year, the popularity of league Twenty20 cricket has only gone north. This season, in addition to the regular thrills and chills of the game, will be an opportunity for Sachin’sfans to see him in limited-over format again. Cricketainment will give its viewers multiple perspectives of the tournament with the most pertinent experts and our team of reporters who lend an extra spark to the game.”

The IBN7 team of some of India’s most experienced sports journalists will be joined by well-known experts of the game such as Harsha Bhogle, K Srikkanth, Aakash Chopra, Anil Kumble and Maninder Singh to give viewers a sharp and precise analysis of each game in the tournament.

Cricket Ka Mahayudh began its innings on IBN7 from Mar 30 which will continue till the end of the tournament on May 26. The coverage will be divided in two stages: 1.        PRE-Tournament: Three special episodes with Harsha Bhogle, highlighting and analysing the strengths and weaknesses of all teams. Timings: Mar 30 to Apr 1, everyday @ 6:30 PM 2.        DURING Tournament: Daily pre & post-match analysis where a multi-dimensional panel of experts will discuss & analyze the teams’ performance in all 76 matches Timings: Apr 3 – May 26 @ 6:30 PM (on days having one match) and @ 3:30 PM & 6:30 PM (on days having two matches) Ashutosh, Managing Editor, IBN7 said, “Cricket Ka Mahayudh will give our viewers a fully descriptive and exciting review of the matches on and off the field, covering the T20 extravaganza from all perspectives with the most knowledgeable and respected experts and our team of reporters to add that extra spark to the game”

PR@BestMediaInfo.com

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