The agency will be involved in helping build brand recognition for CareerBuilder
BestMediaInfo Bureau | Delhi | April 10, 2013
After a multi-agency pitch over the last two months, CareerBuilder India, a growing online job portal in India, has awarded the digital AoR to Havas Media. All the major online digital agencies were involved in the pitch process.
Premlesh Machama, MD, CareerBuilder, said, âWe decided to appoint Havas Media after careful consideration as their response to our brief and strong experience within the category confirmed them as the best partner moving forward. We also found the Havas Media team in sync with the thought process of our objectives for 2013. We are sure that a strong working relationship with Havas will not only drive growth but also work as a stepping stone for the initial brand recognition movement for CareerBuilder.â
Anita Nayyar, CEO, Havas Media, India and South Asia, said, "It was a very tough but a well-organised pitch with practically all the leading agencies in the fray. We are extremely proud to have won the business and are looking forward to being their true partners for mutual growth. More than that they are wonderful people to work with and we are sure it will be a great partnership."
Anurag Bhatnagar, Head - Digital, Havas Media, commented, âCareerBuilder is a crucial win for us as it establishes our capabilities and credentials across every single service line of the digital ecosystem. As the web continues to grow in India, the need to leverage the digital channel effectively and deliver ROI was imperative and we demonstrated that in our pitch.â
The newly rebranded Havas Media Group includes all of Havas' media agencies, consisting of Havas Media and Arena Media.