Big CBS Prime strengthens weekend line-up with 'Maha Crime Sunday'

The 7-week show, designed with the best mix of episodes from CSI and 48 Hours: Mystery, will go on air beginning April 21

BestMediaInfo Bureau | Delhi | April 19, 2013

Big CBS Prime is all set to launch a special weekend property, Maha Crime Sunday, beginning April 21, 2013. The channel, available in dual English and Hindi feed, will treat viewers to a gripping assortment of crime shows selected from key programming such as 48 Hours: Mystery and CSI: Crime Scene Investigation. Understanding that men would enjoy a series of back-to-back episodes of some of the most baffling and mysterious crime cases, Big CBS Prime has scheduled this as a Sunday special. The seven-week special will be aired at every Sunday in the 8:30-10:30 PM slot.

With films and television sharing a symbiotic relationship, Maha Crime Sunday, in its first episode, will have actor Emraan Hashmi coming on board to reach out to the channel's strong male audience for the promotion of his film 'Ek Thi Daayan'. Ensuring mass appeal and excitement, each of the shows will be peppered with Indian content as Bollywood and celebrities take on the shows to promote their films, where synergies exist. Each Sunday will see the spotlight on a special cause ranging from cyber crimes to crime against women to domestic violence to sexual abuse and violence.

Anand Chakravarthy, Business Head, Big CBS Networks, said, “Maha Crime Sunday has been designed to suit the entertainment penchant of male audiences in India. This special is backed with the understanding that audiences seek gripping stories which are well delivered, and wish to move away from storylines and programming which are served to them frivolously. In this offering we handpick episodes by theme from two of our key shows, CSI and 48 Hours: Mystery to highlight social evils. We are confident that this programming innovation will work excellently with both audiences and marketers.”

Big CBS Prime will carry out extensive promotional activities for the property to increase its viewership. There will be wide on-air promotions and space in the advertising mediums including TV, radio and digital.

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