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Bates CHI strengthens Planning team

Anindya Ghosh joins as Senior Planning Director and Sohini Das as Group Planning Manager

BestMediaInfo Bureau | Delhi | April 9, 2013

(Left) Anindya Ghosh and Sohini Das (Right)

Bates CHI & Partners has announced that it has further strengthened its account planning team in India. The agency has brought on board Anindya Ghosh as Senior Planning Director and Sohini Das as Group Planning Manager.

Based in Mumbai, both Ghosh and Das will drive strategic planning for clients’ brands across its offices in India. High on their agenda will be to bring in fresh thinking to the planning process by tapping into their diverse experience from sales, marketing and advertising. Bates CHI & Partners had also hired Sourabh Mishra as its Group Chief Strategy Officer a few months back.

Sanjay Thapar, Chief Executive Officer, Bates CHI & Partners, said, “We are very happy to welcome Anindya and Sohini to Bates CHI & Partners. We strongly believe that sound strategic thinking is the foundation for a great creative product that will work for our clients. Our investment in building a robust strategic planning team reiterates our commitment to this belief. We now have good planning resources across digital and activation (Bates CHI and Sercon), shopper marketing (Bates CHI and Wallstreet) and mainline or ATL under a sound planning leadership.”

In a career spanning almost a decade, Ghosh brings immense experience across media planning, sales and marketing, and advertising account planning. He moves from Publicis India where he was their Planning Director. A qualified electronics engineer equipped with a management background, Ghosh has worked with a diverse category of brands including FMCG, retail and IT.

Sohini Das moves from Engrave, an online start-up, where she was the head of marketing and business development. She specialised in account planning at MICA post an engineering degree in computer science. Thereafter, she worked for three years in brand management at VIP Industries handling brands like Aristocrat and Skybag.


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