Arvind Pal Singh joins ValueFirst Digital Media

Known for the Maruti TVC 'Papa ki kara, petrol khattam hi nahi hunda', he will head creative & communication

BestMediaInfo Bureau | Delhi | April 29, 2013

Arvind Pal Singh

ValueFirst Digital Media has appointed Arvind Pal Singh, popularly known as Candy, as Content, Creative & Communication Head. Candy has been recognised with several awards for his ideas and world class execution. He has been honoured by the Abby Awards for the Maruti TVC 'Papa ki kara, petrol khattam hi nahi hunda'.

In his 16 years in advertising, Candy has been associated with the success of many high profile campaigns and brands like LG, Electrolux, Maruti Swift, Citifinancial, Nestle, Godfrey Phillips, Allan Soothers, to name some. He has established a reputation for providing effective creative solutions that deliver outstanding results and has helped mastermind various campaigns from advertising to corporate branding.

“Today ValueFirst is one of the biggest platforms available in the digital domain, with over 2 billion interactions a month. This is where all digital possibilities exist,” said Candy.

“After spending almost  two decades in the advertising space, I have realised that what comes between ideas and the consumer is the client who wants to play safe. For one idea that sees the light of day, there are hundreds of rejected ideas behind it. The digital world on the other hand provides an opportunity to directly interact with the consumers. A medium where wisdom of the crowd rules. Engaging consumers online to form meaningful long term communities is one of the most interesting challenges for me here at ValueFirst.”

Vishwadeep Bajaj, CEO of ValueFirst Digital Media, commented, “I am delighted to have Candy on board. I believe that he can leverage his industry experience and understanding of the consumer to attract, engage and retain consumers on ValueFirst digital properties.”

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