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24-hour news channel on AIR under consideration: I&B Secretary

Transmission of AIR and DD to be strengthened in border areas

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24-hour news channel on AIR under consideration: I&B Secretary

24-hour news channel on AIR under consideration: I&B Secretary

Transmission of AIR and DD to be strengthened in border areas 

BestMediaInfo Bureau | Delhi | April 15, 2013

publive-imageInformation & Broadcasting Secretary Uday Kumar Varma has stated that his Ministry is considering launching a 24-hour news channel on AIR on the pattern of DD News. Addressing a meeting in Amritsar with Punjab-based heads of various media units of I&B, Varma said that the government was exploring various aspects and the technicalities involved in launching a 24-hour AIR news channel.

The I&B Secretary reviewed the existing status of AIR and DDK transmission in the border areas, and discussed in detail the progress of digitalisation of AIR and DDK. He said the government had evolved a programme wherein transmission facilities in border areas will be adequately strengthened. He stated that to achieve this end, sufficient funds have been earmarked in the 12th Plan.

Stressing the need to improve the quality and content of programmes, Varma underlined the need to evolve a system of getting feedback from the masses to assess people's response to such programmes. He directed the DD authorities to explore the possibility of introducing a toll free number on which viewers, cutting across national borders, could directly voice their opinion. He also instructed AIR officers to explore the feasibility of relaying Vividh Bharati programmes on FM Rainbow during its non-broadcast slots.

Reacting to some reports on monopoly by certain private cable TV operators, the I&B Secretary said the matter has already been referred to TRAI for its legal opinion.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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