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Times Now hikes ad rates by 30%

The news channel has also raised ad rates for The Newshour by 50 per cent with immediate effect

BestMediaInfo Bureau | Delhi | March 20, 2013

Times Now has hiked advertising rates by 30 per cent across all time bands and also raised rates for The Newshour by 50 per cent with immediate effect.

Avinash Kaul, CEO of ET Now, Times Now and Zoom, said, “Times Now has had a high base of loyal viewers through its focus on hard-hitting and incisive news analysis. We continue to reign supreme in the English news genre for the fifth consecutive year and look forward to setting higher benchmarks for ourselves and for the industry. With our ever-increasing viewership share we are positive that Times Now will always be the primary choice for the advertisers.”

The Newshour has been the only show in the English news genre that attracts appointment viewing. Backed by an extremely loyal viewer base, the show is virtually the nation’s voice, asking the most pertinent question, daily, giving a perspective to viewers, thereby defining their news viewing experience. Garnering viewership shares that are unheard of, The Newhour defines primetime viewership in the English news genre.


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