Expands its global footprint by entering the biggest gaming markets in the world
BestMediaInfo Bureau | Delhi | March 12, 2013
Reliance Big Entertainment, part of the ADAG Reliance group, has announced that Reliance Games, its international mobile gaming business, has made a strategic entry into the key gaming destinations of the world â Japan and Korea. The company has announced the acquisition of a mobile game development and publishing company in Japan and a mobile game development studio in Korea, thereby augmenting its footprint in the global mobile gaming industry.
The recent ingress of Reliance Games into Japan and Korea will play a pivotal role in the companyâs international roadmap. The Japanese and Korean business set-ups give Reliance Games direct access to the two largest mobile gaming markets. The company aims to adopt a two-pronged approach for the new set-ups; while the Japanese and Korean facilities will develop IPs targeted at local consumers, they will in future also be responsible for R&D of multi-player mobile games for the western markets.
In Tokyo, Reliance Big Entertainment has through its subsidiary Reliance Big Entertainment Japan Co. Ltd. fully acquired the gaming division of Funnel Japan along with its team and all the IPs under development and has created Reliance Games Japan. The company in Japan will be responsible for development and publishing of games for the local market.
In Busan, Korea, Reliance Big Entertainment Japan Co. Ltd has bought a majority stake of 51 per cent in the gaming studio Bluesom Inc. As part of the deal, the company has also acquired a few IPs.
Commenting on the milestone, Manish Agarwal, CEO, Reliance Entertainment Digital, said, âReliance Games, after the success of Real Steel and F1 2011 mobile games globally, has embarked on a journey of expanding its business beyond North America markets. With this acquisition in Japan and Korea, Reliance Games has made inroads into the worldâs largest mobile gaming markets and looks forward to tap the $5.5 billion and $1.3 billion mobile gaming markets of Japan and Korea, respectively.Â Investment in the development studio in Busan, Korea, and in the distribution team in Tokyo will enable us to develop games for local markets instead of trying to force-fit western games in these markets.â
Eric Marlow, VP of Global Studios, Reliance Games, said, âThe companyâs expansion into the Japanese and Korean markets is significant and strategic. We see now a clear path that allows us product and development capacity in both countries.Â We are extremely excited by the new capabilities added to our team and we think our customers will enjoy the games we are preparing for them.â
Reliance Games will be launching three games in the âsocial card gameâ and âreal time strategy gameâ categories, on feature phones and smart devices in the next three quarters in Japan and Korea.Â Reliance Games will also be launching its Hollywood IP based games localised for these markets.
Reliance Gamesâ experience and expertise in creating innovative and cutting-edge gaming content reflects in its current roster of game IPs, which sport some of the best brands from across the world â Codemasters, GLU, Turner, Warner Bros, Playboy, 24Mas, Nokia, Samsung, etc. The company has also created mobile games for some of the best known international IPs like Real Steel, Total Recall, F1 2011, Mirror Mirror, Electric City, etc.