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Madison Media wins McCain Foods AOR

The account will be handled by Platinum Media in Delhi. The account was previously handled by zenithOptimedia

BestMediaInfo Bureau | Delhi | March 21, 2013

As Madison World celebrates its 25th Anniversary today, the day has become even more special since the agency has just won the McCain Foods account. The account will be handled by Platinum Media in Delhi. McCain plans to substantially increase its spend in the coming year. The account was previously handled by Zenith Optimedia.

McCain Foods India, the Indian subsidiary of McCain Foods Canada, the world’s largest producer of frozen French fries and potato specialty products. focuses on providing great variety to customers and has a delectable range of products including world favourites like McCain French Fries, McCain Smiles and local delights such as McCain Aloo Tikki, Idli Sambar Combo and real cheese appetizers like McCain Cheese & Jalapeno Nuggets and Potato Cheese Shotz.

Madison Media has been on an account winning spree, having recently won a host of new businesses including Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

Gautam Kiyawat, Group CEO, Madison Media, said, “McCain as a brand has tremendous potential in the Indian market and I am excited to have them on board as our client and we are confident of helping them achieve their rightful dominant share.”

Basabdatta Chowdhuri, CEO, Platinum Media, said, “We are absolutely delighted with this win and confident of delivering impact and value for McCain products in India. What makes this win even more special is that it comes on our 25th anniversary!”

Vikas Mittal, Managing Director, McCain Foods India, commented, “McCain brand is driving growth of frozen snacks in India. In pursuance, we have a line-up of new business strategies and accompanying communication initiatives. Today, we are looking at increasing our media presence across all touch points.”

Gunjan Pandey, General Manager-Marketing, McCain Foods India, added, “We wanted to take on board an agency that complimented our brand communication strategies. We are happy to announce the appointment of Madison Media and we look forward to create a more distinct market space for McCain.”

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