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Kuoni appoints Manhattan Digital as digital AoR

The travel operator aims to create a presence in web and social media space for its Main Stream Holidays & MICE businesses

BestMediaInfo Bureau | Delhi | March 1, 2013

Kuoni India, a travel and tourism company, has appointed Manhattan Digital as its digital AoR for its mainstream holidays and MICE businesses. The agency won the account through a multi- agency pitch.

Kuoni’s Main Stream Holidays & MICE business is a leader in all segments,namely, group escorted holidays, customised individual holidays, and domestic holidays amongst others. SOTC Corporate Tours is the leader in meetings, incentives, trade fair and sports travel.

Vishal Suri, Deputy COO, Tour Operating, Kuoni India, said, “Kuoni India’s Main Stream Holidays & MICE business is known for its strong on-ground presence and pioneering initiatives in the offline media. It has now decided to foray and build a compelling presence in the online and digital space. With the line-up of new initiatives in 2013, the company is looking at making its presence felt in the web space as well. The aspiration is not to become an online travel agency but be relevant to the new age, tech savvy consumer and to complement our offline business. We have appointed Manhattan Digital to help us create presence in web and social media space.”

Shantonu Aditya, Co-Promoter and Director, Manhattan Communications India, said, “We are thrilled to bag this prestigious account. As leaders in this category, we look forward to working with Kuoni on many innovative and creative solutions in the coming months.”

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