He has been appointed as Chief Business Officer and will be responsible for the strategy, planning and execution of the company's sales, marketing and product development
BestMediaInfo | Delhi | March 5, 2013
Google India's Country Marketing Head, Nikhil Rungta, is joining Yebhi.com. He has been appointed as CBO (Chief Business Officer) and will be responsible for the strategy, planning and execution of the company's sales, marketing and product development.
Rungta was Country Marketing Head at Google India since 2009. He was responsible for all Google products including Search, YouTube, Chrome, Google+, Android, etc. He was instrumental in changing the perception of YouTube as a top destination of premium video content including Bollywood, cricket and music. With some very interesting marketing initiatives he was also able to help make Chrome the No.1 browser in the Indian market. He also launched ecosystem shaping initiatives like Get India Business Online (GIBO) and the Great Online Shopping Festival (GOSF).
Commenting on the appointment, Manmohan Agarwal, CEO, Big Shoe Bazaar, said, âWe are extremely happy to welcome Nikhil to the Yebhi team. He brings with him a wealth of experience and knowledge after serving more than 15 years with leading organisations. We are confident that he will have a similar success at Yebhi.com.â
Rungta said of his new role, âThis is a new challenge and I am very excited as I get onto this new journey. I will be teeing off with a new TV campaign based on the concept of âTry and Buyâ. The new feature âTry n Buyâ initiated by Yebhi will be the game changer for the e-commerce category and will help in taking the category to the next level. The campaign came from a deep understanding of how consumers buy online and the fact that one of the biggest barriers to purchase is lack of touch and feel of the product. Now the consumer can order products through Yebhi.com and only buy after trying or checking out the product.â
âIn the last few years Yebhi.com has built a great ecommerce business with an impressive catalogue of products and best-in-class fulfilment; the third pillar they want to now strengthen is brand building. Having build brands like Yatra.com, Chrome and YouTube in India, this is a tailor-made opportunity for me.â
Prior to Google, Rungta was Head of Marketing at Yatra.com where he was a part of the leadership team. He helped build Yatra.com as one of the leading travel brands in the country. His impressive 15-year career in Sales and Marketing includes work across various categories like FMCG, consumer durables, finance, IT and travel services. He is one of the few marketing leader in the country who has a deep understanding of both traditional (offline) and the new age (online) marketing.