FOX Traveller launches innovative on-line initiative with Yatra.com
The new viewer engagement programme - 'Where will Your Signature Take U?' is a part of FOX Traveller's new 'UN' campaign
BestMediaInfo Bureau | Delhi | March 7, 2013
FOX Traveller has joined hands with Yatra.com to launch an innovative viewer engagement contest - 'Where will Your Signature Take U?' on Facebook. The contest is part of FOX Traveller's new 'UN' campaign. The one of its kind contest will take the winner to where they sign on the world map.
Elaborating on the contest, Debarpita Banerjee, Vice President - Marketing, FOX International Channels said, “The 'Where will Your Signature Take U?' contest is in line with our new 'UN' campaign, which is an ode to impulse as opposed to precision and planning. The campaign adds a new dimension to our channel philosophy of 'This Journey is fun' and portrays a fresh attitude to travel. The contest further plays up on the joys of surprise, randomness, hitting the road without an agenda, not knowing where you will end up. We are excited to partner with Yatra.com for this innovative viewer engagement initiative since Yatra is synonymous to travel and connects with our channel's positioning and personality.”
Commenting upon the initiative, Pratik Majumder, Head, Strategic Alliance and Marketing, Yatra.com said, “Realizing the great synergy between the two brands, Yatra.com is indeed excited to launch this contest and also, the show on the channel. Holding by our vision of 'Creating Happy Travellers', we aim at aligning all our alliances to fulfill the same and extract great customer satisfaction out of each. Our association with Fox Traveller epitomizes the quintessence of our brand strategy and will look at many such associations in future.
“With the onset of 2013, Yatra.com is focused to redefine customer experience keeping the demands of our customers at utmost priority. The brand's constant endeavour is to innovate and exemplify the best in class travel offerings for a holistic experience to reminisce for.” Pratik added.
Steps to participate in the contest:
Log into OR and submit their signature
The signature will then be superimposed on the world map and the fans will be asked to invite co-travellers for their trip
Top 100 will be asked to share their 'happy traveler story', which will be put up for voting
Top two most voted stories will be the winners
The selected winners and their partner/friend will get the opportunity to go to the places covered by their signature!