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ETV Marathi bags rights for KBC in Marathi

Titled ‘Kon Hoeel Marathi Crorepati’, the show is set to go on air this summer

BestMediaInfo Bureau | Delhi | March 8, 2013

ETV Marathi has announced the launch of ‘Kon Hoeel Marathi Crorepati’, a regional version of the hugely successful game show ‘Who Wants to be a Millionaire’, best known in India as ‘Kaun Banega Crorepati’. The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it on a never-before-seen scale of participation and grandeur for Marathi viewers.

Kon Hoeel Marathi Crorepati, set to go on air in summer 2013, is dedicated to the Marathi viewers who are educated and up-to-date on the latest happenings in India and the world. The show draws inspiration from Kaun Banega Crorepati and stands for power of knowledge and education. It will offer an opportunity for all Marathi-speaking person to exercise their knowledge and possibly change their destiny through their participation in arguably the most successful game show ever.

Amit Phalke, Non-Fiction Head, ETV Marathi, said, “I am delighted to announce Kon Hoeel Marathi Crorepati, the world’s most popular format show, especially for the Marathi people. The show is a game-changer as it goes beyond the realm of entertainment and enters into a space that changes people’s destinies. We invite all Marathi viewers to the biggest and the most powerful game show so that they can put their knowledge to the test and have a fair chance to win the grand prize of Rs 1 crore.”

Siddhartha Basu of Big Synergy said, “We are very optimistic and excited about our foray into Maharashtra with Kon Hoeel Marathi Crorepati. This is a culturally rich region, with its own history and highly developed literature, and people thirsting to prove themselves, which makes it a fertile ground for this life-changing knowledge game. Having broken ground in the southern and eastern regional markets of India with multilingual productions of Kaun Banega Crorepati, we are now looking forward to creating the same magic on ETV Marathi.”

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