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DDB MudraMax creates first digital Pop-Out Store

In a new standard in experiential marketing, the Freecultr digital pop-out store helped people to touch, feel, try and buy their products – online!

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BestMediaInfo Bureau
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DDB MudraMax creates first digital Pop-Out Store

DDB MudraMax creates first digital Pop-Out Store

In a new standard in experiential marketing, the Freecultr digital pop-out store helped people to touch, feel, try and buy their products – online!

BestMediaInfo Bureau | Delhi | March 1, 2013

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Freecultr, an established lifestyle brand offering customers great-fitting casual wear, wanted to extend its presence from an online environment to an offline space to offer its customers a unique way to experience the brand and its products. The biggest hurdle for any brand that's online today is the absence of the touch-and-feel element while shopping. The concept of a 'digital pop-out store' arose out of the need to tackle this issue with one train of thought: 'Feel, Try, Buy'.

While other stores may 'pop-up' for a few days, Freecultr actually popped-out! The Freecultr digital pop-out store was a pioneering concept which showcased the best of its lifestyle essentials for men and women. DDB MudraMax helped the brand with first digital pop-out store where people could touch, feel, try and buy their products right there.

Interestingly, once consumers tried out any of their products, they headed to the 'Order Bar' which was manned by trained personnel. They helped consumer to know more about brand and also to make online transaction. Once the order was placed, they got shipped and delivered to the consumer's doorstep the next day, thus replicating the online shopping experience into a physical store environment and integrating the traditional approach of touch and feel.

Through 3G powered iPads and a stationery Wi-fi enabled desktop, complete with interactive LED screens that allowed consumers to browse the catalogue and place orders, DDB MudraMax was able to successfully integrate modern day technology and tweak it to a specific set of requirements that helped enhance consumer experience exponentially. Consumers were also provided with the option to walk away from the store knowing their exact sizes and measurements using the 'Freecultr Size Card' for consumers to not think twice before placing their order online.

The concept store design was unique, interactive and allowed consumers an experience like none other in a physical store space. The freedom of a pop-out store helps consumers experience the quality of the meticulously designed fabrics, the vibrant colour stories that define the brand, and the product fits that best suit each individual. While Freecultr offers all of this online 24x7 with its ease of shopping and free returns, the digital pop-out was a special retail experience that was not to be missed.

Sujal Shah, CEO & Co-Founder of Freecultr, said, “The digital pop-out concept store was a fun and exciting way for us to engage directly and face-to-face with our customers for them to touch and feel our products and experience the brand. The 46 days of this activity were filled with excitement and valuable learnings and we hope to extend this activity to other locations soon.”

Mandeep Malhotra, President, DDB MudrMax, said, “The pop-out store is the most effective way to generate engagement. Freecultr has set the benchmark in being the pioneer in setting the quality standards for pop-out store in India. DDB Mudramax would love to be part of their next initiative to create another benchmark.”

The pop-out store's average sale per day went up to Rs 1.5 lakh. Also, about 3,000 people interacted with the brand on weekends and around 1,000 on weekdays. Design and format were well appreciated by various retail experts.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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