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Cannes Lions to launch Young Media Academy at 2013 festival

The week-long structured programme will focus on creativity in media and will be headed by Maria Luisa Francoli, Founder of digital agency Media Contacts and former Global CEO for MPG 

BestMediaInfo Bureau | Delhi | March 29, 2013

Cannes Lions has announced the launch of a Young Media Academy which will complete a line-up of six academies at this year’s Festival. Aimed at young media professionals working within media agencies and media companies, the Cannes Lions Young Media Academy is a week-long structured programme focusing on creativity in media.

The objective of the academy is to inspire and focus on demonstrating the value and execution of creativity in media channels, whilst providing a greater understanding of the global media and advertising community. During the programme delegates will develop a deeper understanding of the impact of creativity, how to manage relationships between the idea, the media channel and consumer behaviour and gain insight into the major issues and challenges that lie ahead.

The class will follow a bespoke week of exclusive academy presentations and will include:

  • Understanding and providing effectiveness - case studies and presentations from previous Creative Effectiveness Lions winners
  • How do clients judge creativity? The breakdown of a Lion winning campaign presented by the client and agency
  • Understanding the ways clients think and act - insights from global brands
  • Deconstructing analytics and metrics in a creative advertising world
  • Understanding the challenges of social media and measuring ROI
  • The technological evolution of media, channels and consumers’ behaviour - presentations from technologists and developers

Leading the academy will be Maria Luisa Francoli, Founder of global digital agency Media Contacts and former Global CEO for MPG. Throughout her career Francoli has made creativity in media a priority and has allocated time and resources to ensuring that creativity would permeate the entire organisation. She said, “I am thrilled with this initiative and feel very honoured to have been invited to lead the academy. The fact that Cannes is allocating so much attention and resources to promote creativity among young media professionals is great news for the industry and a wonderful privilege for the first 35 members of the academy. I will do my best to ensure that we all take maximum advantage of the opportunity!”

Steve Latham, Head of Talent & Training, Cannes Lions, commented, “Understanding how creativity can be used within media strategy is essential if the industry wants to innovate. This academy will provide inspiration and tailored training in a focused and distilled environment. We’re delighted that Maria Luisa, with her wealth of experience and knowledge, will be leading the academy.”

The academy will run throughout the Festival week from Sunday, June 16, to Saturday, June 22, and is open to young media professionals aged 28 and under. The cost of the academy is €1,945 and details of how to take part can be found online at www.canneslions.com or by emailing academies@canneslions.com.

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