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Star Plus lines up web premiere for Saraswatichandra on Valentine's Day

The channel expects to reach out to a large digital audience and create anticipation for the eventual launch of the weekday show from February 25

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Star Plus lines up web premiere for Saraswatichandra on Valentine's Day

Star Plus lines up web premiere for Saraswatichandra on Valentine's Day

The channel expects to reach out to a large digital audience and create anticipation for the eventual launch of the weekday show from February 25

BestMediaInfo Bureau | Mumbai | February 13, 2013

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Sanjay Leela Bhansali's TV debut 'Saraswatichandra' is all set to scorch TV screens on February 25, 2013, at 7:30 PM on Star Plus, Monday-Friday every week. Saraswatichandra is a modern-day adaptation of the book by the same name – a beautiful love story between Saraswatichandra and Kumud. Since romance lies at the core of the story, Star Plus has come up with a unique and disruptive digital marketing initiative to promote the show. Saraswatichandra will have a special worldwide web premiere on February 14, Valentine's Day.

Speaking on this novel marketing initiative, Nikhil Madhok, Vice-President, Marketing, Star Plus, said, “Saraswatichandra is a really unique love story and we feel that it will find great traction amongst the youth. The promos for the show have created a lot of buzz and we were flooded with requests from people asking to bring forward the launch of the show or give them access to more content. So we decided to do a web premiere of the show, where the digital audiences will get to see the show much in advance of its TV debut. Valentine's Day provided the perfect timing to do so for a love story.”

Star Plus is hoping to reach out to a large number of digital audiences and create even more anticipation for the eventual launch of the show on television. The premiere will happen on Valentine's Day at 3 PM. One can login on http://www.youtube.com/starplus

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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