KBC in Tamil returns with second season on Vijay TV

Hosted by actor Prakash Raj, 'Neengalam Vellalam Oru Kodi' hits the television screen in March 2013

BestMediaInfo Bureau | Delhi | February 12, 2013

A phenomenal show that rocked the Tamil Satellite Channel Vijay TV last year is back! The Tamil version of 'Kaun Banega Crorepati' - 'Neengalam Vellalam Oru Kodi' is all set to capture Tamil audiences once again. Vijay TV and Big Synergy join hands to bring the successful international format to Tamil television aptly titled as 'Sunfeast Neengalam Vellalam Oru Kodi' hits the television screen in March 2013. This iconic concept that redefined Indian television viewing, is a simple knowledge based game with big money up for grabs.

The show “Sunfeast Neengalam Vellalam Oru Kodi” on Vijay TV would be hosted by the great actor of Indian cinema Prakash Raj.  This would be actor Prakash Raj's debut on Television and the channel plans to leave no stone unturned announcing the second season's launch on Vijay TV.  This successful game show promises a whopping amount of Rupees One Crore to be won; an amount that can change a common man's life forever!

The call for entry mechanism to participate in the show was announced on Vijay TV couple of months back.  Since then thousands of viewers and huge fans of the show gave raving response to participate.  Audition process were held at Coimbatore, Trichy and Chennai and apt contestants who answered simple questions in the preliminary tests were chosen to participate in the show.  Numerable people from various parts of India have been selected to participate in this contest and win an opportunity to take the hot seat opposite Prakash Raj.  The show is sure to capture the viewer's attention who watches it from home as well.  There are many contests for a viewer who can answer them while watching the show on Vijay TV and win prizes too.

K. Sriram, General Manager – Vijay TV says, 'we are very excited to have Mr. Prakash Raj on the show.  A few days of interaction with him on the preparation of the show, we knew that he would bring in his own personality into the game.  His interpretation of the game will be the USP of this season.  We are confident that this season will be a bigger success than the last one'.

The marketing activity for this 2nd season of Sunfeast Neengalam Vellalam Oru Kodi has been widened all over Tamilnadu.  The massive publicity takes the show to the next level of affluence and the grandeur promotion is sure to attract everyone.  The promotions of NVOK has begun with a band with the widely appreciate '4321' campaign ('4 3 2 1' which refers to 4 options, 3 lifelines, 2 you & me, 1 crore).   And there are more exciting promotional plans that are lined up as part of the extensive Marketing plan.  Vijay TV has roped in Sunfeast as the title sponsor of the show while Jos Alukaas, Tata Docomo, Arun Excello and MIOT Hospital are the associate sponsors.

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