Advertisment

Katrina Kaif to start dialling for Sony Experia

The company plans to triple its investment to Rs 300 crore for Xperia marketing in FY13

author-image
BestMediaInfo Bureau
New Update
Katrina Kaif to start dialling for Sony Experia

Katrina Kaif to start dialling for Sony Experia

The company plans to triple its investment to Rs 300 crore for Xperia marketing in FY13

BestMediaInfo Bureau | Delhi | February 25, 2013

publive-image

Sony India has signed actress Katrina Kaif as its brand ambassador for the Xperia range of smartphones. The appointment of Katrina comes at a time when Xperia plans to magnify its presence and the association is aimed at boosting the brand's visibility. Sony has signed the agreement for two years initially and Katrina will be seen endorsing Xperia starting next month.

Tadato Kimura, Head, Marketing, Sony India, said, “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth icon. Her charismatic personality epitomises Xperia's ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand.”

Katrina Kaif said, “I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman! And now with my association with Xperia, I look forward to explore the brand proposition even further.”

As Xperia becomes critically important for Sony's business in India, the company plans to triple its investment to Rs 300 crore for Xperia marketing in FY13 (April 2013 – March 2014). In addition to having Kaif as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment