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Hungama and Gameshastra form gaming JV

The alliance brings together Hungama’s strengths in digital entertainment with expertise in the area of mobile and online gaming, and Gameshastra’s expertise in game development

BestMediaInfo Bureau | Delhi | February 11, 2013

Hungama Digital Media Entertainment, Asia’s largest digital entertainment company, and Gameshastra, India’s largest game studio, have announced a joint venture to bring to India the most integrated and comprehensive gaming company. The alliance brings together Hungama’s strengths in digital entertainment with expertise in the area of mobile and online gaming, and Gameshastra’s expertise in game development to deliver localised games across various platforms.

Over the years Hungama Game Studio has created some award winning games and gaming properties across mobile, online and DTH. Through the joint venture with Gameshastra, the company will bring their exclusive IP across various genres – Bollywood, celebrities, sports, and lifestyle – in console gaming and games for the iOS and Android platforms. Their expertise in content development for the digital platform will be coupled with their strength in sales and distribution of games across mobile, web portals, DTH, smartphones and feature phone devices.

Gameshastra is India’s leading game development studio with expertise in game development across platforms like PSP, PS2, PS3, Wii, Nintendo DS, Android, iPhone, iPad, Facebook, Xbox 360, and PC/Mac. They have developed titles like Desi Adda and Cart Kings which are still popular on PS2 platform.

Speaking on the alliance, Neeraj Roy, MD & CEO, Hungama, said, “The concept of gaming has caught on across the world and is gaining rapid pace especially in the mobile and connected devices environment. Through our partnership with Gameshastra, we will create a bouquet of games that are engaging and addictive for the average gaming enthusiast. We hope to provide them with the ultimate gaming experience in the comfort of whichever connected environment they choose.”

Prakash Ahuja, CEO of Gameshastra, said, “The sophisticated devices and seamless connectivity have brought us to a whole new age of gaming. This partnership will strive to provide this new age gaming experience across genres and platforms to Indian audiences. We see a huge demand for localised content and our partnership will definitely be the starting point of an emerging trend in the Indian gaming arena.”

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