HUL's Atit Mehta elevated as Unilever's Head of Media for South Asia

Mehta will report to Rahul Welde, Unilever's VP - Media. He succeeds Abhiroop Chuckarbutty who is moving to a category role in HUL

BestMediaInfo Bureau | Delhi | February 21, 2013

Atit Mehta

Hindustan Unilever's Atit Mehta has been elevated as Head - Media, South Asia, Unilever. He will report to Rahul Welde, Vice-President – Media, Unilever. Mehta had joined HUL in March 2008 as Manager - Media Services and was responsible to run the media business across media planning, media buying, digital and content.

Mehta succeeds Abhiroop Chuckarbutty who has been appointed as GM - Packaged Foods, Hindustan Unilever. Chuckarbutty was appointed Head - Media, South Asia in November 2011.

Mehta had joined HUL from Colgate Palmolive where he was Country Media Manager for 10 months. Prior to Colgate Palmolive, he had seven years with GroupM as Business Director starting June 2000.

Confirming the reshuffle with BestMediaInfo.com, a HUL spokesperson said, “Abhiroop Chuckarbutty, currently Head - Media, South Asia, Unilever, has been appointed as GM - Packaged Foods, HUL, reporting to Geetu Verma, Executive Director - Foods, HUL. Atit Mehta, currently Manager Media Services, has been appointed as the Head - Media, South Asia, Unilever, succeeding Abhiroop. Atit will report to Rahul Welde, Vice-President – Media, Unilever.”

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Info@BestMediaInfo.com