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Himalaya goes more chic for its Neem Face Wash

The TVC, conceptualised by Meridian (Soho Square), livens up the ‘Try Himalaya First’ story

BestMediaInfo Bureau | Delhi | February 20, 2013

The Himalaya Drug Company, India’s leading herbal health and personal care company, has released its latest television commercial for its brand ‘Purifying Neem Face Wash’. The TVC has been conceptualised by Meridian (now renamed Soho Square), and the film has been shot by Code Red Films.

The advertisement shows the all-too-real frustration girls face when trying to get rid of skin trouble. The story is told in a light-hearted manner. The young girl in the TVC chooses bizarre props like sunglasses the size of a spaceship to gigantic earrings in a quest to conceal her skin problems. Nothing works and the girl is left feeling miserable! In the end, her friend steps-in to give her useful advice: “Try Himalaya’s Purifying Neem Face Wash”.  The final shot shows the girl with clear skin, looking confident, and enjoying admiring glances from a young boy.

The TVC follows a similar narrative to the earlier, much-loved commercial for Purifying Neem Face Wash, which showed a young girl dealing with her skin troubles by locking herself in her room, wearing a funny hat and experimenting with home remedies! This time around, the treatment of the ad is very different – it looks fresh, modern, chic and speaks to the discerning consumer.

Rajesh K, Business Head – Consumer Products Division, The Himalaya Drug Company, said, “When we spoke to a group of young women to understand what they described as ‘beautiful’, the common answer was ‘good, healthy skin’ and one of their biggest concerns was skin trouble. While the new TVC dramatizes the different things a girl does to mask her skin problems, the emotions she experiences are very real. The ad highlights this problem in an amusing way and then introduces Himalaya’s Purifying Neem Face Wash as the ideal solution for skin troubles.”

“Our product helps address skin problems and gives you clear and healthy skin. This is communicated through the ad in a compelling way. The underlying message is ‘Try Himalaya First’ because the product delivers on its promise. By choosing the right product the first time around, you save yourself a lot of unnecessary worry,” added Rajesh.

Shenaz Bapooji, Head, Meridian Communications (now called Soho Square), said, “The earlier Purifying Neem Face Wash commercial was a hit because of the honesty in storytelling. It was quirky and endearing, at the same time it brought out the product message clearly. It worked well for the brand. We wanted to retain that warmth of the original story but also liven it up for the young, discerning audience of today.”

 The TVC is directed by Gajraj Rao of Code Red Films, whose previous work includes ads for Cadbury Eclairs, Aman ki asha and Zandu chawanprash.

The ad is also live on social media on the Himalaya Herbals Facebook page (http://facebook.com/HimalayaHerbalsIndia). It can also be viewed on Himalaya Herbals’ YouTube channel (http://www.youtube.com/HimalayaHerbalsIndia).

The TVC:

[youtube]http://www.youtube.com/watch?v=VPhSddTm5AQ[/youtube]

Credits: Agency: Meridian Communications (now called Soho Square)

Creative Head: Shenaz Bapooji, SVP & Head of Office Creative Team: C Ravikumar, Manoj Jacob

Production House: Code Red Films Director: Gajraj Rao

Media Agency: Starcom Info@BestMediaInfo.com

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