Ties up with South Indian Music Companies Association (SIMCA)
Â BestMediaInfo Bureau | Delhi | February 15, 2013
In a move to further reach out to audiences in South India and other regional markets, Gaana.com has tied up with SIMCA (South Indian Music Companies Association). This tie up gives Gaana access to over 55,000 songs covering the best of film, Carnatic and popular devotional music from Tamil, Kannada, Telugu and Malayalam.
With the likes of Shruthilaya Music, Melody Music, Star Audio, Amudham Music, Satyam Audio, 5 Star Audio, Millenium Audio and Symphony Recording Company and 90 other labels coming on board through this deal, the website will be able to cater to young and old audiences alike, offering some of the best old classics of artist like Illayaraja, SP Balasubramanyam, KJ Yesudas, Chitra and MS Subbulakshmi to new film songs.
Avinash Mudaliar, Head of Gaana.com, said, âGaana is constantly expanding its catalogue of music, and our association with SIMCA demonstrates our increased commitment to expand into the regional markets, particularly South India. We've seen that nearly 28 per cent of the consumption on our website and new mobile apps comes from South India, and we hope to serve our users there better.â
Amongst Â the companyâs recent tie ups are INRECO and Magnasound, two labels with significant regional music catalogues.
Since the launch of its mobile apps, Gaana has nearly 400,000 downloads in the first 3-4 weeks, and is the top music app in the iPhone App Store."