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Eureka Forbes appoints Digitas as digital partner

The agency will manage the digital and social media strategy for the brand, taking relationship marketing to the next level

BestMediaInfo Bureau | Mumbai | February 13, 2013

Eureka Forbes has awarded its digital strategies and social media mandate to Digitas India, a member of Publicis Groupe. Eureka Forbes is India’s largest water purification company and pioneers in direct selling with marquee brands like Aquaguard and Euroclean, for nearly 30 years.

Digitas will be responsible for integrated end-to-end solutions to strengthen engagement with customers across digital platforms like electronic customer relationship marketing (e-CRM), e-commerce, online relationship management (ORM), social media, etc. E-commerce will play an important role in the company’s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space.

Marzin R Shroff, CEO, Direct Sales and Senior VP, Marketing, Eureka Forbes, said, “We are happy to partner with Digitas as our digital agency. The core strength of Eureka Forbes is ‘relationships’ with our customers. In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs. For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same in the digital space. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long-term basis.”

Kanika Mathur, President, Digitas India, said, “This is an amazing opportunity and we are incredibly excited to be a part of the digital initiative for Eureka Forbes, the world’s No. 1 direct sales company.  More and more of Eureka Forbes customers will be online as the Internet explodes in India and we believe that a significant business model can be created online.”

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