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Eros and Endemol announce strategic alliance

To co-produce three films and original television content

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BestMediaInfo Bureau
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Eros and Endemol announce strategic alliance

Eros and Endemol announce strategic alliance

To co-produce three films and original television content

BestMediaInfo Bureau | Delhi | February 13, 2013

publive-imageEros International Media, a leading company in the Indian film entertainment industry, and Endemol India, producers of some of the most spectacular television content today, announced a strategic alliance to co-produce three feature films as well as original programming for television. The collaboration has earmarked Rs 100 crore to fund the three productions.

As part of the three-film deal, Eros International and Endemol will be co-producing an action comedy which will be a remake of a South Indian blockbuster, an original romantic comedy and a comic caper. Targeted at Bollywood enthusiasts across genres, the first film to be made will be a romantic comedy, which will go on the floors later this year.

With Eros recently announcing its foray into premium television with HBO, television formats and original programming for television is another area that Eros and Endemol will collaborate on and many of Eros owned film IPRs will be considered for adaptation for the television format and vice versa for Endemol owned IPRs.

Jyoti Deshpande, Executive Director, Eros International Media, said, "We are really excited to be partnering with Endemol India. We both are IP driven companies and Eros having been market leaders in the filmed entertainment arena, while film co-production has its natural synergies, we will also create original high quality compelling television content as digitisation takes Indian television into the premium subscription phase. The alliance is founded on the coming together of our respective core competencies in film and television.”

Deepak Dhar, CEO, Endemol India, added, “We are very happy to announce our association with Eros International. After successfully producing content for some of the biggest format shows in the country, we are expanding our portfolio to films and are delighted to partner with leaders in this space. Through this association, we look forward to making a mark on the big screen as well.”

With Endemol India's expertise in large format production such as Bigg Boss and Fear Factor, combined with Eros International's stronghold in the film industry with recent hits such as 'English Vinglish' and 'Viki Donor' and a library of close to 2,000 films, both production houses are all set to raise the bar in cinematic excellence. This alliance will also be extended to the small screen with Endemol exploring new formats with Eros to create high end scripted content for the Indian television audiences.

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