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Dentsu Communications creates first campaign for TVS Wego

The commercial showcases the various attributes of the vehicle and how it feels like one's own personal space

BestMediaInfo Bureau | Mumbai | February 1, 2013

Dentsu Communications has created a campaign for TVS Wego which went on air on January 19, 2013. The campaign is based on a simple but effective brand proposition: ‘We Time’.

The TVC is an integration of the consumer insight of young urban couples who constantly look for quality time with each other, and the product which is so comfortable and easy to handle that it feels like one's own personal space. The commercial showcases the various attributes of the vehicle and throws some light on its flexibility and style.

Ashwin Prathiban, Executive Creative Director, Dentsu Communications, Bangalore, said, “When something stands between you and what you really want to do, the frustration you feel makes the obstacle take on gargantuan proportions in your mind. It’s this quirk in the way we see things that inspired the television commercial. In the film, the obstacles between the couple and their ‘We Time’ in the sunset are giants which their powerful, nimble and versatile bike helps them easily evade."

Besides television, the campaign is running in print and outdoor too.

The TVC:



Regional Creative Director: Ashwin Parthiban

Planning:  Suresh Mohankumar, Sundernarayan V

Account Management: SamratChengapa, Barath Moorthy

Films Head: Suprotim Day

Film Director: Arun Gopalan

Production House: Story Tellers

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