DDB Mudra appoints Shally Mukherjee as Senior VP

Mukherjee's last assignment was with Commonwealth, Mumbai, where she led global projects and also had the mandate for Korea for Chevrolet

BestMediaInfo Bureau | Mumbai | January 4, 2013

Shally Mukherjee

DDB Mudra Mumbai has appointed Shally Mukherjee as Senior Vice-President. She will be handling a portfolio of businesses which include FMCG, realty, tourism and corporate. Mukherjee comes to DDB Mudra Group with 16 years of work experience with leading advertising agencies like Leo Burnett, JWT, FCB Ulka and Commonwealth. She will report to Rajiv Sabnis, President, DDB Mudra Group, Mumbai.

Mukherjee has worked across categories and has significant experience in handling regional multinational FMCG businesses. She has won three global awards during her career – AME New York and two LeoIntels and has led award winning creative work on her businesses.

Mukherjee's last assignment was with Commonwealth, Mumbai, where she led global projects and also had the mandate for Korea for Chevrolet. Prior to that, she worked with Leo Burnett as VP & Regional Account Director on P&G Asia Pacific. Her mandate was to lead the Mumbai hub, one of the four global hubs for P&G Femcare (Whisper). She led the Asia Pacific business for Femcare and has extensive experience in their key markets - India, Philippines, Japan and Korea where she not only led the LB teams but also the shopper and digital partner agency teams.

Rajiv Sabnis

Commenting on Mukherjee's appointment, Sabnis said, “Shally is now a member of the DDB Mudra Group family. She joins not just an office or agency but a large, integrated communications conglomerate and a family of over 1,150 people. We hope that her experience and expertise meets with exciting challenges and opportunities provided by our clients and brands. We welcome her and wish her a great career here, in the years to come.”

On joining DDB Mudra, Mukherjee said, “This opportunity is a perfect next step in terms of mutual value addition. DDB Mudra is going through very exciting times and I am delighted to be a part of it. I am sure the sheer challenge of my mandate here will ensure hugely eventful times ahead.”

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