Colors launches viewer engagement contest for 'Sanskaar - Milaye Aapko Apno Se'

Viewers need to simply share their heart-wrenching story and the winner will get an all-expenses paid trip to meet his/her loved one abroad

BestMediaInfo Bureau | Mumbai | February 14, 2013

Everyday thousands of people leave the country to go to a foreign land to seek a better life, build their future, leaving behind an integral part of their world – their family. Colors' latest offering, 'Sanskaar - Dharohar Apnon Ki', encapsulates a similar sentiment as Jaikishan Vaishnav, a small town boy, leaves his family behind to go to the USA to fulfil their dream and win back the family's lost glory. Building on this thought, Colors has launched 'Sanskaar, Milaye Aapko Apno Se Contest' with the objective of reuniting viewers with their loved ones in any part of the world.

'Sanskaar, Miliye Apnon Se Contest' encourages viewers to share their experiences of bidding adieu to a dear one gone abroad and narrate their story to the Sanskaar team. The best story will win a chance to visit their dear one through with an all-expenses paid trip by Colors. The promo for the contest will soon go on air featuring the Sanskaar - Dharohar Apnon Ki team comprising Ansu Ba (Aruna Irani), Parul (Sonali Sachdev) and Karsen (Rasik Dave) encouraging viewers to send in their entries till February 19, 2013. The viewers will need to simply share their heart-wrenching story to Sanskaarcontest@viacom18.com. The winner's name will be announced during the show on March 1, 2013.

Prashant Bhatt, Colors Weekday Programing Head, said, “Sanskaar - Dharohar Apnon Ki stands for family values, bonding and strong relationships. In today's scenario, you will find many people like Jaikishan with a similar story and background. We wanted to introduce this contest for our viewers to come forward and share their experiences with us. Contests like these give us an opportunity to engage with viewers directly and understand their perspectives more closely.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com